Although China people are quite unfamiliar with lotto, in fact lotto is a giant of sportswear in terms of its development history and influence in the international market. Lotto 1970 originated in Italy and has always occupied an important position in the field of football. Its technical content, brand influence and financial strength are no less than those of other European brands.

Lotto football shoes

In the 1990s, lotto entered the China market, but the so-called entry only depended on the Hong Kong Xing Jun Trading Co., Ltd., the general agent in Greater China, to set up agencies all over the country. There is no advertising support at all, and consumers' understanding of products only stays in the POP at the terminal point of sale and the recommendation of the clerk.

Since 1999, sports brands in Chinese mainland have mushroomed, and brands such as Li Ning and Conway have gradually surpassed foreign brands. If it is not promoted in time, the lottery will be thrown out of the race track. Therefore, in 2000, Hongkong Xing Jun Trading Co., Ltd. set out from Guangzhou and began to promote lotto, hoping to achieve the purpose of national promotion by cutting into Guangzhou to occupy the commanding heights of the market.