Design leads life. Packaging design is to present brand information through packaging, so that consumers can know more about the brand name and brand attributes of goods from packaging. In the process of packaging design, the color skills embodied in packaging design are very important. Good packaging design must be based on good color matching in order to attract consumers' attention at the first time. The color skills of packaging design should pay attention to the following points: 1. The relationship between color and packaging; The second is the contrast between color and color itself. These two points are the key points of color application. (a), color and packaging care so, as the relationship between color and packaging care, where should we start? Mainly through the color of external packaging can reveal or reflect the internal packaging items. People can basically perceive or associate what the inner packaging is by looking at the outer packaging. For this problem, the author has mentioned it many times in previous articles, but if we can go into the store to look at the goods, many goods fail to reflect this caring relationship. So that consumers can't think about what the packaged goods are from the outside to the inside. Of course, it will not play a positive role in promoting the sales of products. The color of normal outer packaging should grasp such a same feature in different degrees; (1) From the perspective of the industry, food is usually expressed in the main colors of goose yellow and pink, giving people a warm and intimate feeling. Of course, many teas are green, many drinks are green and blue, many wines and cakes are red, and many children's foods are rose. The main colors of daily cosmetics are mostly rose red, pink, light green, light blue and dark brown, which highlights the warmth and elegance. Clothing, shoes and hats are mostly dark green, dark blue, brown or gray. From the performance characteristics, as far as food is concerned, cakes and snacks are mostly golden yellow, yellow and light yellow, which gives people a fragrant feeling; Tea, beer and other drinks are mostly red or green, indicating that tea is rich and fragrant; Tomato juice and apple juice are mostly red, which shows the natural properties of this item. Although some packages don't look like the above-mentioned colors with similar commodity attributes from the main color, if the packaging ideas are written by experts, there must be color blocks, color points, color lines or concentrated contents highlighted by this color on the pictures on the outer packaging. This should be something that everyone should be proud of. Many such examples can be found on some clothes, some cosmetics and even some wine packages. (2) Contrast between colors In addition, contrast between colors. This is the easiest thing to express but very difficult to grasp in many commodity packages. In the owner's imagination, the wound effect of packaging is Chun Xue, on the contrary, it is the next Balinese. There is a popular saying in China's calligraphy and painting circles that it is impenetrable and enjoyable. It's actually a contrast. This contrast is very obvious and common in packaging design. Generally speaking, these comparisons include the following aspects: the depth of color application, the weight of color application, the point of color application, the complexity of color application, the elegance and vulgarity of color application, the contrast of color application and so on. (1) Contrast between light and shade in color application. This is the most frequently used and widely used color in packaging design. It is very common in many graphic creativity (referring to posters, hanging pictures or situational binding). The so-called contrast between shades should mean that two colors appear skillfully on a picture at the same time, resulting in a more harmonious perspective effect. Usually light-colored bedding is used in a large area, and dark composition is used on it, such as light yellow bedding, brown composition, or light yellow or white pattern lines are used in brown color blocks; It is also like using light green bedding; Dark green ingredients; Pink bedding; Big red composition; Light gray bedding; Soap black ingredients and so on. These are shades of color. In packaging design, we can use this form in some cosmetics packaging or some western wine packaging, especially in western Europe. Changyu wine in China, sausage in Shuanghui way and meat product packaging in CJ are mostly expressed in this form. This form of packaging is also common in Japan and Taiwan Province Province. Its visual effect is bright, concise, gentle and simple. (2) Color contrast (or depth contrast) is also one of the important reproduction techniques in packaging color application. This light and heavy contrast often sets off a dignified and profound theme pattern with an elegant background color, or a dignified and profound theme pattern (mostly based on color block patterns). The theme and name of light and elegant packaging, as well as the trademark or advertising language. Conversely, a large area of dignified and deep pigments is also used to lay the foundation. In addition, some patterns are decorated with elegant colors or concentrated in a certain color block or combined. In this kind of light and heavy contrast, there are generally coordinated color contrast and cold and warm color contrast, and the method of coordinated color contrast is often light green to dark green; Light yellow to dark coffee; Pink is red, while the contrast between cool and warm colors is mostly black and white, red and blue. (3) Point-to-surface ratio (or size contrast) of color application mainly refers to the contrast of pigments from a central or concentrated point to the whole picture in the process of imagining a packaging picture, that is, the contrast between small and large pictures. In our daily life, especially in washing and cosmetic products, we can see that there is nothing clean in the whole area on the packaging box of a product, but there is a very obvious small square (or oval or small circle) in the middle, and then the theme of the brand and name of the packaging content is reflected from the picture of this small square, which is not only a combination of point and surface, but also a comparison between big and small, and occasionally a comparison from point to point. Only when designers accurately grasp the reference relationship between color and packaging and the contrast relationship between color and color itself in the design process, and combine them properly in the design process, can they design a packaging design that is more in line with consumer demand and can better reflect product characteristics.