Brand authorization, also known as brand licensing, generally means that the licensor grants its own trademark or brand to the licensee in the form of contract. The licensee usually needs to engage in business activities in accordance with the provisions of the contract, generally producing and selling a certain product or providing a certain service. And pay the corresponding fees, namely royalties, to Licensor. At the same time, Licensor provides guidance and assistance in personnel training, organizational design and operation management.

legal ground

Article 26 of the Regulations for the Implementation of the Trademark Law of People's Republic of China (PRC) * * * If an application for trademark objection is under any of the following circumstances, the Trademark Office will not accept it, and notify the applicant in writing and explain the reasons: (1) It has not been filed within the statutory time limit; (2) The applicant's subject qualification and objection reasons do not conform to the provisions of Article 33 of the Trademark Law; (three) there is no clear objection, facts and legal basis; (4) The same objector files an objection application for the same trademark again on the same grounds, facts and legal basis.