CK (Calvin Klein) brand file:
Country: USA
Date of establishment: 1968
Founder: Calvin Klein
Current designer: Francisco Costa
Product series: high-end women's wear, high-end men's wear, jeans, casual wear, socks, underwear, pajamas, swimsuits, perfumes, glasses, home accessories, etc.
Design style: simple, sexy, American relaxed and elegant.
Official website:
[Edit this paragraph] Brand profile
Calvin Klein is the largest designer brand in the United States and has won four famous clothing awards in a row; Its related products emerge one after another, and the momentum is extremely amazing.
Calvin Klein has always insisted on perfectionism, and every Calvin Klein fashion looks perfect. Calvin Klein's clothing has become the favorite brand choice of a new generation of professional women because it embodies the full New York lifestyle.
Calvin Klein has three brands: Calvin Klein Series, CK Calvin Klein and Calvin Klein Jeans. In addition, it also deals in casual wear, socks, underwear, pajamas, swimsuits, perfumes, glasses and home accessories.
Calvin Klein Jeans' largest flagship store in China is located in Xiangshan Road, Nanchang City, Jiangxi Province (opposite Parkson).
[Edit this paragraph] Brand story
From 1968 to now, Calvin Klein has been in the fashion world for 40 years, enjoying a high reputation and being regarded as the representative of today's "American fashion". He believes that today's "American fashion" is "modern, minimalist, comfortable, gorgeous, casual and elegant". Since its rise in the 1970s, the consistent modern urban style has been deeply loved by tasters. Calvin Klein's works are clean and well-tailored, showing a simple and neat fashion style in elegant and neutral fabrics, which is also Calvin Klein's design concept. He said: "I also found that the essence of American also has the characteristics of internationalization. Just like new york, it is not a typical American city, but a typical international city. The same is true of London, Tokyo or Seoul. People living in these cities will respond to my design because their lives and needs are very similar. Modern people have their universality no matter where they live. "
1968, Calvin Klein introduced women's coats for the first time, which was immediately favored by new york department stores and placed a large number of orders, making Calvin Klein famous. After that, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also laid the foundation for the huge fashion industry in the future.
Calvin Klein likes a clean and perfect image, so it is also shown in clothes. It is made of natural materials such as silk, satin, hemp, cotton, wool, etc. It is neatly cut and shows a noble style, which has never changed until today. Calvin Klein has a keen sense of fashion. In the late 1970s, Calvin Klein launched an original cowboy series, featuring the beautiful baby Brooke shields, and said in a TV advertisement: "There is nothing between Calvin and me!" If it is very sultry, it will immediately stimulate sales. Similarly, the underwear series published by 1982, with highly inflammatory advertisements (such as Kyle Warburg), has changed the global cognition of underwear and become the fashion pursued by all. Perfume is undoubtedly Calvin Klein's masterpiece. In 1980s, Obesession, eternity and escape added many topics to Calvin Klein, while cK One neutral perfume, which was first launched in 1994, and cK be later broke the concept of gender barrier and made the brand career climb to the peak again.
Minimalist style is Calvin Klein's "registered trademark" in design, and it is also a popular trend at present. But when minimalist style is no longer a popular trend, will it change? When answering this question, the confident Calvin Klein once said, "I think my design philosophy tends to modernism, and I will continue to focus on aesthetics-I tend to emphasize a pure, simple, relaxed and elegant spirit. I always strive to be pure, sexy and elegant, and also strive to be unified in style and loyal to my dreams. I think people will know more about what I want to present, and they will appreciate it and respond positively.
Advertising is the best focus of Calvin Klein's creativity. Since its launch, the strong visual impression of "sexiness" has always been synonymous with Calvin Klein's advertisement, and Calvin Klein is also quite good at characterization. Through his single-handedly winning supermodels such as Christy Turlington and Kate Moss, both of them became popular. Calvin Klein prefers nude photos. Whether in underwear, fashion or perfume advertisements, models are often naked or semi-naked, and the sultry visual impression is very sexy but not vulgar, which makes Calvin Klein walk at the forefront of fashion at any time.
An important style of Klein's products is sexy, so this feature is fully displayed in his advertisements: his advertisements often use nude portraits to create perfect and artistic images; But Klein sometimes plays some marginal games. For example, in her underwear ads, a female model who looks like an underage girl posed with exposed pants, which caused great controversy and was interfered by the British Advertising Standards Agency. There are many kinds of sexiness in Calvin Klein's concept, so recently his advertisement has been replaced by a group of energetic, young, healthy and smiling young people. That kind of enthusiastic charm can easily capture the hearts of consumers.
Calvin Klein said that he would design clothes for modern women who are active in social life and family life, and find a balance among them. They are a group of women who value their hearts and look kind, but don't have much time to spend in front of the mirror. They want a relaxed, casual and elegant dress, which I believe is the trend of fashion in the future. As far as appearance is concerned, Calvin Klein is fresh, natural and beautiful, not an illusory charm.
In 2003, Calvin Klein had a major change. Due to the equity sale case, Italo Zucchelli and Francisco Costa served as the design directors of men's wear and women's wear respectively, and Calvin Klein himself retired from the background as the soul of design and had important strategic and decision-making power. But since the spring and summer of 2004, they have continued Calvin Klein's spirit and made the classic style immortal.
[Edit this paragraph] Designer profile
Calvin Klein1942 was born in new york, USA, studied at the famous new york Fashion Institute (F.I.T), and 1968 founded Calvin Klein Company.
Calvin Klein is the most famous fashion designer in America. In addition to high-end and high-end classics, Klein is also an advocate of young people's fashion gender-free perfume and denim clothing.
Calvin Klein is a designer with a keen sense of fashion, and underwear style has been very popular in recent years. Calvin Klein is the first to introduce an asymmetric skirt with a new length and a knee-length skirt, and his design is the guarantee for fashion buyers to sell well and be popular. At the end of the century, Calvin Klein thought that the future fashion would tend to be more and more casual and elegant, and pay attention to highlighting the advantages of figure in the refreshing and concise outline.
Calvin Klein is not only a master of fashion design, but also a master of business sense of smell and advertising creativity. In the late 1970s, he entered the cowboy clothing industry, and hired BrookShields, a young actress who had just grown up at that time, as the advertising girl of his cowboy clothing. This is the beginning of Klein's many controversial advertisements: young shields shook her fluttering hair and put a hand gently on her hip. In a very magnetic voice, I uttered the world-famous advertising slogan: "There is nothing between Calvin and me" (Calvin and I are very close), which implies that she is not wearing underwear! The cowboy clothing industry in the 1980s was not very dynamic, and Klein took this opportunity to show his talents in underwear and perfume industry. From then to now, the perfumes such as obsession, escape, eternity, CKOne, CK Be and contradiction launched by CK Company have been loved by consumers without exception, and all kinds of advertisements that have aroused public opinion have contributed.
(1) Founder: Calvin Klein Calvin Klein?
Barry schwartz Barry? Schwartz
Advocating simplicity and practicality is sexy.
(2) place of registration: new york, USA (1968)
The biggest brand in America
(3) Designer: Calvin Klein Calvin Klein
1942 was born in new york, USA.
1959-1962 studied at the famous new york Fashion Institute (f.i.t),
1962-1964 as Dan? Milstein, assistant designer,
1964-1968 is a freelance designer.
199 1 year co-founded Calvin Klein“Calvin Klein "company for company restructuring.
(4) brand line:
Calvin Klein: High fashion.
2 ck calvin klein: high-end ready-to-wear clothing.
③ calvin klein jeans: a second-line brand with younger style.
(5) Category: men's and women's high fashion, ready-made clothes, men's and women's casual wear, socks, underwear, pajamas and swimsuits, perfume, glasses, jeans, accessories, perfume and household items.
(6) brand overview:
Calvin klein, a clothing brand named after its founder, has long been famous in the world. As an all-round fashion brand, calvin klein mainly has three clothing routes: calvin klein of high fashion, ck calvin klein of high-end ready-to-wear, and calvin klein jeans of denim series. The accessories include perfume, glasses, socks, underwear, pajamas, swimsuits, household items and so on.
For a long time, Calvin Klein's career has soared and won the famous clothing award for four times in a row; Its related products emerge one after another, and the momentum is extremely amazing. 1997, calvin klein wrote his glory in the field of clothing into the watch manufacturing industry. After cooperating with the famous Swatch Group, ck Watch Co., Ltd. was established. Young, fashionable and attractive ck watches have also come out.
Among the two existing watch series in the market, ck leads the consumption of young people because of its fashionable style; Calvin klein divided a few customers with elegant taste and distinctive personality into his own territory.
Just as the founder believes in perfectionism, every product of Calvin Klein looks so perfect.
Also, CK is short for assassin.
This enterprise brand ranks 487th in the Top 500 World Brands in 2006 compiled by the World Brand Lab.
Brief introduction of CK perfume
CK is short for Calvin Klein. Calvin Klein is an American designer, not a French designer. CK is sexy, modern and simple. Everyone likes CK because it is well known and Calvin Klein is famous. Makeup bar is a comprehensive introduction to CK perfume products.
Name: cK No.1
Brand: Calvin Klein
Year: 1994
Bouquet: Citrus moss and fruit.
Foretaste: bergamot, cardamom, fresh pineapple, papaya and lemon.
China flavor: jasmine, lily of the valley, rose, nutmeg, lily and iris.
Aftertaste: musk, amber, sandalwood, cedar and oak moss.
This men's and women's * * * perfume created a sales record of $58 million soon after it came out, which set off a whirlwind in the perfume industry in the United States and even the world. CK No.1 represents a new concept of individuality and unity in the 1990s, attracting young people who have never used perfume. This is a good perfume. You just need to get close to it and spread it all over your body, and you will be as fresh as a cup of green tea.
The fresh and lively CK flavor consists of cardamom, lemon and fresh pineapple papaya. In the middle tone, you will find the specific fragrance floating from jasmine, violet, rose and nutmeg; The tone is composed of two new musk mixed amber, which makes people feel warm, warm, mature and rich.
CK No.1 was introduced by CK Company in 1994. The bottle body of CK No.1 is designed to look like a Jamaican rum bottle. It is a white transparent frosted glass bottle, and the outer packaging is an ordinary carton made of recycled paper. CK No.1 is a neutral perfume with the fragrance of green tea. In CK, we share the same world regardless of race, gender and age. Breaking the gender barrier, with 90 years of intimate relationship between men and women, getting rid of the bondage of social etiquette and filial piety and simple glass recyclable packaging as the market demand, subverting the gorgeous image of traditional perfume and becoming a best seller.
Name: cK Be
Brand: Calvin Klein
Year: 1996
Bouquet: Citrus moss and fruit.
Foretaste: mint, lavender, Chinese citrus, lemon.
China flavor: magnolia flower and peach blossom.
Aftertaste: musk, Sophora japonica, Sophora japonica
CK be eau de toilette was published in 1996. Calvin Klein, a famous clothing company, is the most successful neutral perfume regardless of age and gender. It embodies the modern spirit of equality, freedom and openness. The bottle of perfume is a rare all-black tone, simple and neat, suitable for urban men and women wandering in the city.
Name: cK Yixia
Brand: Calvin Klein
Year: 2004
Bouquet: Citrus moss and fruit.
Foretaste: lemon tonic water, golden kiwi fruit, carambola.
Medium flavor: blueberry leaves, cactus juice, wild lily,
Aftertaste: Viti vanilla, sun-soaked wood, musk.
When summer came, the sunshine was warm and my mood suddenly became cheerful, I felt unprecedented truth! CK one? Summer, the first perfume suitable for sharing This summer, a brand-new limited edition perfume was launched in the summer of 2004!
A smell that you are willing to share and spray on your body. Capturing the rich freshness of the summer earth and the aroma of citrus fruits, cK one summer is not only fashionable, but also a new interpretation of the freshness of cK one perfume series. A summer CK gives people a new feeling of brightness and freshness. The deepest brand-new fragrance this summer, regardless of painting night, regardless of gender.
Brand-new cK one? Summer, a more intense sense of freshness. In the first stage, the energetic carambola, kiwi fruit and lemon make the water fresh and inject new vitality into the new fragrance. There are enhanced flavors of blueberry leaves, cactus juice and wild lily in the middle. In the second half, I felt the vanilla flavor of Viti, and the smell of wood and musk permeated in the sun. Active, pleasing to the eye and fresh, the bottle makes you feel like you are in the sun, and the radiant gradient green turns into bright yellow.
CK one? In summer, the fragrance of citrus, a brand-new blend of citrus and fruit fragrance. The top tastes are fresh lemon tonic water, golden kiwi fruit and carambola, which inject strong vitality into the fragrance. The enhanced aroma in the middle flavor comes from fresh blueberry leaves, cactus juice and wild lily, and the enhanced aftertaste is Viti vanilla, which is soaked in wood and musk in the sun.
CK one? Continue in summer. cK one? The spirit of perfume series, and give a new interpretation. This new perfume has the characteristics of fashion sense, which brings the elegant citrus fragrance to the extreme. The fresh and rich fragrance of plants interacts with the fragrance of citrus fruits, producing a * * * sound with its fragrance. CK one summer emphasizes a fresher feeling than other CK? A series of perfumes will come soon. CK one? Potential enthusiasm gives you (you) a source of anger.
Name: Eternal Eternal Male Perfume
Brand: Calvin Klein
Year: 1989
Aroma: woody aroma
Foretaste: lavender, red orange
China flavor: jasmine, sage, geranium and basil.
Aftertaste: rosewood, sandalwood, vanilla, amber
Not too sweet and greasy, clear and intelligent, with a high degree of goodwill, so it has gathered a very high popularity. The naming inspiration comes from Wen Gong's love oath to his wife, who doesn't love the beauty of the country. The lingering eternal love in the toilet is the extreme desire of lovers in love. Calvin Klein regards this perfume as the best testimony of the eternal lover in the world.
Name: Eternal fragrance
Brand: Calvin Klein
Year: 1988
Bouquet: Elegant floral fragrance.
Pre-taste: green leaves, red orange
China flavor: jasmine, rose, violet, lily, clove and carnation.
Aftertaste: sandalwood, musk vanilla, amber
Eternity, an eternal fragrance, is unforgettable. Although the original scenery was temporarily overshadowed by Issey Miyake, the special fragrance and neutral packaging were always worn by professional women.
Not too sweet and greasy, clear and intelligent, with a high degree of goodwill, so it has gathered a very high popularity. The naming inspiration comes from Wen Gong's love oath to his wife, who doesn't love the beauty of the country. The lingering eternal love is the extreme desire of lovers in love. Calvin Klein regards this perfume as the best testimony to eternal lovers in the world.
Name: Real Men's Perfume
Brand: Calvin Klein
Year: 2002
Aroma: the smell of fresh wood
Precursors: green shoots, perilla and cardamom.
Mid-flavor: sunshine woody.
Aftertaste: Epimedium, Red cypress and Jokabumu.
Calvin Klein launched men's perfume in late summer of 2002. This perfume follows the true nature of women. "The Truth for Men" presents men's sexiness on passionate skin concretely and naturally, and exudes the purest side of men emotionally and classically! The fragrance of truth is inspired by the earth. The fresh wood fragrance contains fresh cardamom fruit, which makes you re-read the clean breath. Aquatic green plants make people feel more peaceful, as if they were in a dream lake.
Transparent sea green perfume, with a bottle made of exquisite glass, is more like a master's design style. The bottle body blends with the male curve, and with the perfect silver nozzle and cap, the strong personality can't be hidden. The modern appearance and feeling are more refreshing because of the sea green liquid.
Name: Truth True Woman Perfume
Brand: Calvin Klein
Year: 2000
Bouquet: Fresh floral fragrance.
Pre-taste: bamboo, peony
China flavor: Sophora japonica flower, Sophora japonica flower and vanilla.
Aftertaste: white amber, fragrant wood and musk.
This time, the bottle design that surprised the global fashionistas was led by the master Fabien Baron. The perfume bottle is made of refined glass, and it is easy to master by gradually bending the slightly inclined front into a round back. Sexy red liquid makes modernity more perfect. The silver bottle cap at the top fits perfectly with the bottle body. Adhering to the beauty of innocence and located in beautiful scenery, Truth Calvin Klein perfume bottle is in a horizontal and reclining posture, lying on its side in a cradle made of transparent synthetic resin.
Truth Calvin Klein perfume awakens a new sexy style: frankness, naturalness and purity. And this new perfume captures the sexy side of daily life, the surrounding environment and between you and me.
Different from the traditional combination, it can be divided into two unique fragrance tones: natural and fresh and warm and sexy. The truth Calvin Klein's modern transparent bottle body and silver bottle cap are full of vitality and health. The fragrance combines the soft tones of manna, white amber, acacia flower, acacia flower, fragrant wood and musk, giving people a warm and comfortable feeling. Suitable for you who are lively and active. After use, you will feel natural and Shu Tai, and people around you will be attracted by this natural and soft smell.
Name: cK Turth lush real limited edition women's perfume
Brand: Calvin Klein
Year: 2002
Bouquet: Fresh floral fragrance.
Pre-taste: bamboo, peony, bamboo, bergamot pomelo
China flavor: Albizia Albizia, vanilla, wild rose and silk flower.
Aftertaste: white amber, fragrant wood and white musk.
This time, the bottle design that surprised the global fashionistas was led by the master Fabien Baron. The perfume bottle is made of refined glass, and it is easy to master by gradually bending the slightly inclined front into a round back. Sexy red liquid makes modernity more perfect. The silver bottle cap at the top fits perfectly with the bottle body. Insist on making the beauty of innocence a beautiful scenery.
The brand-new Lush, re-extracted from the perfume of Truth Calvin Klein, is a personalized perfume that awakens vitality and exudes sexiness. This is a sexy perfume with modern feeling, full of exciting foretaste of bamboo and bergamot, feminine middle taste of wild roses and acacia flowers, sexy aftertaste of white musk and light pink packaging of foggy glass bottles.
Introduction of Calvin Klein watches
CK watches pay attention to essence and show charm bit by bit. They have the advantages of Swiss manufacturers' standards and are equipped with ETA movements.
Ck Calvin Klein watch is very attractive because of its unique style, streamlined design and unparalleled price.
Ck watch series products come in many different sizes, colors and materials, reflecting a modern lifestyle full of vitality, youth and adventure.
They show the characteristics of modern graphic design and technical quality, which is guaranteed by Swiss-made trademarks.