Amancio Ortega's Inditex Group, namely ZARA, Massimo Doutie and La&; Shares in Bear Stearns' parent company rose by 2.5% on Wednesday, increasing the personal wealth of Amancio Ortega by $654.38+07 billion.
Today, Ortega's net worth is $79.5 billion, while Bill Gates is $78.5 billion.
79.5 billion dollars, equivalent to 530 billion yuan!
The wealth of the three Ma Yun is not as good as that of this clothes seller!
According to Hurun's 20 16 Hurun Global Rich List.
Wang Jianlin's family surpassed Li to return to the throne of the richest man in China with a wealth of 654.38+07 billion.
And surpassed Li Ka-shing to become the richest Chinese for the first time, ranking 2 1 in the world, up 12 from last year.
Second, the way for poor tailors to get rich.
Amancio ortega, a 90-year-old man from a poverty-stricken area in northwest Spain, has become the new richest man in the world.
And how did the poor tailor write his own legend when he was 40 years old?
Figure: 20 15 wealth ranking
Ortega's poor childhood
At the age of 8, Ortega's family moved to La Coruna because of food and clothing difficulties.
This is an extremely chaotic small fishing village. /kloc-at the age of 0/3, Ortega finally dropped out of school and became an apprentice in a clothing store, working as a handyman under the pressure of life.
Bar owners can often hear a young man in the bar brazenly say:
"I must come up with some tricks!" This young man is Ortega.
But God didn't give the boy a chance to realize himself quickly.
During his apprenticeship, he married Rosalia Mera, an equally poor seamstress.
Start your own business for the first time
Ortega first worked in a clothing store in La Coruna, and then opened a tailor's shop to sell women's tops to the clothing store.
When she first started her business, Ortega found the exquisite women's nightdresses very popular.
But because of the high price, people only dare to look far away.
So the couple decided to make a top-class pajamas with good quality and low price.
People enjoy it, and his idea has been a great success in the market.
Ortega saw the dawn and immediately opened the first factory with his wife.
However, it was not so easy for him to succeed. At that time, he was nearly 40 years old.
Ortega was on the verge of bankruptcy because a German company cancelled a big order.
The birth of Zara
In a rage, he officially founded the Zara brand and started the road of self-production and self-marketing.
1975, Armancio Ortega opened a small clothing store named Zara in La Coruna with 5000 pesetas (Spanish currency, equivalent to 30 euros).
This will be the first step for Zara to reach the peak of the clothing retail industry! After five years of hard work, Zara has been recognized by the Spanish market for its low price and trend.
So Zara decided 1990 to attack the European market.
He successfully opened 500 Zara stores in nine European countries.
And extended its reach to North America in 2000.
Zara has its own sales strategy, which will open the store to the most prosperous part of the city.
And slowly extend your tentacles to smaller towns around you.
Just like "oil stains", it starts with big drops and then slowly extends.
Zara is different from other impetuous brands. It became famous and began to advertise crazily. It chose to use other people's advertising time to strengthen itself. Even though it has always been "zero advertising", it has won wide acclaim from people all over the world. In 2006, Zara has become a household name in Asia.
Ortega is a genius. He dares to make innovations that others dare not.
It takes half a year to a year for the traditional supply chain to put the clothes produced in the store.
Are you sure it's fashionable?
1, super-fast speed, and Zara's clothing only needs 15 days from design, processing and store! And no matter how popular they are, they no longer sell changed clothes. This also achieved the purpose of "hunger marketing". If you don't buy it, you will regret it if you don't!
From design to production and then to the finished product shelf, this process is controlled within four to five weeks. If the products already on the shelves need to be improved, it only takes two weeks to complete the production of new products. When the output reaches the predetermined 50% to 60%, they will be sent to the store. If it doesn't perform well in the first week after being put on the shelves, it will be taken off the shelves immediately and no additional production will be carried out. If it sells well, we will complete the scheduled output in the next few weeks. However, even the best-selling goods will not stay in the store for more than four weeks, which makes customers dare not hesitate too much when looking at a certain dress, because it is likely that they will not be seen in a few days.
ZARA introduces more than 1000 new products every year, which are selected from more than 40,000 designs by its design team every year.
ZARA has hired more than 260 designers to travel through various fashion shows and go to Paris, Milan, London and new york for inspiration.
ZARA has to pay tens of millions of euros in infringement fines for this model every year, but ZARA has not given up, because the profits ZARA earns from it are much higher than the fines.
Of course, a large part of the changed clothes were used by Ortega for charity.
He donated clothes to refugees in Africa, so that people in poor areas could wear fashionable clothes like models.
In order to make products appear in stores faster, Ortega has always adopted the strategy of hiring planes for delivery at high prices.
Although this is much more expensive than a cargo ship, it finally saves them five days of transportation time.
He won the first place in time, and he knew what the market needed, instead of just focusing on the cost.
Now Ortega has opened Zara all over the world.
Zara is stationed in 88 countries and has 7,000 stores around the world.
Ortega, who holds Zara, surpassed Bernard Arnault, the boss of luxury brand LV.
Let the trend brand see the power of the public.
Despite his brilliant deeds and rich assets, Ortega kept a low profile in the dust.
He never gives interviews to the media. If it weren't for the rich list, even most people wouldn't know he existed.
He always wears an old shirt that fits well and shuttles between departments to "supervise"
And eat with employees in the company restaurant. His favorite food is cheap potatoes.
Always eat clean and don't waste.
On a Wednesday in 2004,11:00 am15 am.
An industrial zone located in the port of La Coruna in northwest Spain.
Amancio Ortega walked out of his office and into a room with a TV.
15 minutes later, his company began to issue shares to the public for the first time. When he left the house at 1 1: 45, 60% of his shares were worth $6 billion. He has just become the richest man in Spain. Later, Amancio Ortega walked into the company's restaurant as usual. The Spanish billionaire keeps a low profile. Before 1999, his photo never appeared in the media. He tried to keep a low profile in his life and refused to wear a tie. Ortega explained that he wanted to ensure that the employees of the company had a bright future.
As president, he and his family live in a secret apartment in the city. They don't like ostentation and extravagance, nor do they like being disturbed by others. They all drive a Volkswagen Magotan with more than 20 thousand yuan (more than 100 thousand RMB), anyway, it should be Phaeton …
This is very similar to Facebook founder mark zuckerberg, who is also a billionaire. His car is also Honda Fit, and the price is 65,438+0.6 million. Local tyrants who really succeed by strength may be true love for their careers. They don't care about other luxuries, because they are engaged in the happiest work.
Cultivate low-key successors. Now he is over 90 years old, but his little daughter Marta is deeply loved by him.
So he let his little daughter work as an ordinary employee in his own company for four years under an alias, and then let her go abroad for a long internship trip to exercise her talents. I think she can really inherit his mantle and carry forward Zara in the future.
Many beautiful women are full of feelings for this 90-year-old man. They said excitedly that because of Ortega, they can wear beautiful clothes as fashionable as models without spending a lot of money. Of course, there are also popular men's clothes, and handsome guys can praise him! The experience of this 90-year-old man is like a legend, telling everyone in the world that as long as you are bent on making something famous, it is not too late to be over 40!
The richest man in the world, with a net worth of 500 billion, only drives hundreds of thousands of cars. Really drunk ~ Do you like this article? Share this article with more people ~