UGO boss is a world-famous luxury brand, which originated in Germany and mainly deals in accessories such as men's and women's clothing, perfume and watches. The first BOSS perfume was launched on 1993. Hugo Boss China official online shopping mall has been launched 20 13.

The consumer group positioning of BOSS brand is urban white-collar workers, which is subdivided into black label series with formal clothes as the main, orange label series with casual clothes as the main and green label series with outdoor sportswear as the main. On February 20 18, 18, the World Brand Lab released the list of the top 500 world brands in 20 18, and Hugo Boss ranked 473.

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Brand endorsement

HUGO BOSS has invited Oscar-winning actress gwyneth paltrow to speak for him. HUGO BOSS is famous for producing men's perfume, and now the brand intends to start paying attention to the women's market.

The upcoming women's perfume is called "BOSS Nuit", which is inspired by the fashion classic-Little Black Dress. As the brand's handpicked female spokesperson, Gwyneth Paltrow, a temperament actress, said, "For me, HUGO BOSS's female image should be full of ambition and be able to achieve her goals by herself. At the same time, she can also find the balance of life, because she is a woman with strong gas field and feminine charm. "

In 20 14, HUGO BOSS not only sponsored the German national team, the champion of this World Cup, to participate in the World Cup in Brazil, but also asked them to take a photo for the brand.

Baidu Encyclopedia-Hugo Boss