The days will pass silently in an instant, and our work will usher in new progress. We should plan our future study well and make a plan. So how to make a plan to play its greatest role? The following is a selection of business simulation plans I have compiled for you. Welcome to share.
First, the introduction of entrepreneurial projects
Project Name: Dumen Clothing Store Clothing Store
Scope: fashionable and beautiful new clothes for men and women, with some bags, shoes, scarves, etc. Investment amount: 1.5 million.
Project Location: Gate of Hu Xiang Campus of Jingdezhen Ceramic Institute.
Second, the market analysis
(1) Analysis of the Big Environment of Business Circle The Hu Xiang Campus of Jingdezhen Ceramic Institute is located in the suburb of Jingdezhen, and the traffic is extremely inconvenient. There is no formal clothing store near the school, only a few boutiques sell a small amount of clothes. Therefore, because of the need, students have to go to the city center to buy clothes, and spend a lot of time and energy on the way back and forth every time. There are about 20 thousand students in school, and the potential passenger flow is huge.
(2) Demand Analysis: Food, clothing, housing and transportation are the four elements of human life. People put "clothes" in the first place, which shows the importance of clothes to us. As the head of human life, the pursuit of beautiful clothes seems endless. According to "China Clothing Market Survey Report", garment enterprises above designated size have completed a total garment output of170.02 million pieces in 20xx, up by 1 1.9% year-on-year, of which 88.64 million pieces were knitted garments, up by1.2% year-on-year. 8.096 billion pieces of woven garments, up 12.5% year-on-year. 20xx 1-3 months, garment enterprises above designated size in China completed a total garment output of 4.084 billion pieces, including woven garments186.8 billion pieces and knitted garments of 2.207 billion pieces, increasing by 20.52%, 1.95% and 24.75% respectively over the same period of 20xx. Among them, sportswear increased by 12. 1% year-on-year, which also made some businesses make enough money. Whether it is personalized clothing stores all over the streets or high-end brand clothing in major shopping malls, people are willing to pay for it, from low-end stalls of tens of yuan to imported clothing as high as several thousand yuan or even ten thousand yuan, especially women's clothing, as long as it conforms to the trend and consumer tastes. As fashionable female college students, they buy clothes more frequently, and visiting clothing stores is also one of their entertainment ways. Secondly, there are essential differences between boys and girls when buying clothes. They buy clothes with a stronger purpose, because they need to buy them because of demand, and most boys don't like shopping. Thirdly, there are also a large number of local consumer groups near the school.
In the choice of fabrics, our shop will choose according to the seasonal changes and the requirements of various activities, adopt the combination of pattern changes, and use wool with the same texture, different colors or different textures at the same time. In addition,
In terms of style, we will consider the consumption needs of different personalities and preferences; In terms of price, we will give priority to cheap clothes and sell a small amount of high-quality and high-end clothes according to students' economic ability. You can also make special clothes for special periods according to different festivals, and you can also tailor class clothes for students.
(3) Competition analysis
1, good mood department store
Good mood department store is located directly opposite the school gate, with a strategic location and a business area of about 20 square meters. Operating a wide variety, including shoes, bags, women's clothing, skin care products, scarves, gloves, slippers, daily necessities and so on. Disadvantages: unreasonable decoration, poor storefront environment and messy items; Slow updating of goods; There are few styles of products, and the consumers are only for women; The price is unreasonable and there is a serious phenomenon of cheating customers.
2. Huada Supermarket Brand Clothing Store
Located in Huada Supermarket, the location is superior, with a business area of about 30 square meters. Business varieties are brand sportswear and sports shoes. Its advantages are:
(1) is a franchisee, which saves the process of selecting goods and organizing the supply of goods, all of which are provided by manufacturers. Store decoration, personnel training and return are all undertaken by manufacturers, so there is no need to worry about the detention of goods.
(2) high-grade decoration, good store environment, service in place. Its disadvantages:
① The product update speed is slow. No more than 10 kinds of clothes in one season. The survey shows that most customers think it is necessary to update it at least twice a month to arouse their desire for consumption.
② The product style is single. Its products are only improved in pattern, but the style is single, men and women have the same shape and design, but the sizes are different, which can not meet the needs of customers. ③ The fabric of the product is single and the price is too high. Ordinary long sleeve price 150-200 yuan, winter clothes as high as 300 yuan.
Third, marketing strategy.
(1) marketing strategy
1. Target market
All-ceramic college students, 18-27 years old local young people in Hu Xiang. This group has a certain economic foundation, strong desire to buy, fashion, pursuit of fashion, personality, and dare to try new things.
2. Market positioning
① ①①XXX clothing store is characterized by its gentle, fashionable and novel clothing styles, and cannot be too avant-garde and exaggerated, making an issue of design and style.
(2) Set the price at 50-200 yuan to make it more acceptable to young people, especially students.
(3) Different styles, introducing a few brands of clothing such as Maytis and Blue Sky Wheat, and absorbing the advantages of each brand make the style of clothing in the store attract more customers, and also make boys wear it calmly and handsomely, while girls are fashionable and generous.
④ While selling clothes, match some bags, shoes, scarves and pendants to make the clothes more unique and fashionable.
⑤ Provide personalized service, you can customize class clothes and match them with couples clothes to make clothes more distinctive, and put forward some suggestions on clothing matching to make customers like the atmosphere of buying clothes better and tap potential customers. (2) Tactical plan
1. product strategy
The products in the store have gathered various brands such as Metis and Blue Sky Wheat. The product quality is guaranteed. The product update speed is fast, and new products are on the market every 15 days to satisfy customers' purchasing desire. In-store display is professional and adopts scientific methods.
(1) Same color matching. Clothes of the same color will give people a very comfortable feeling. Don't put the same style and length in the same color matching, which will give people more choices.
② Contrast color matching. Use cool colors to set off warm colors, such as green clothes to set off red clothes and blue clothes to set off yellow clothes. When you put them on a pole, don't let cool colors and warm colors account for 50% respectively, but put them in a ratio of about 3: 7.
③ Rational use of living quarters. The so-called living area is the easiest area to see in the direction of people flow. Putting the main styles in the store in the living area and other styles in the dead area can greatly increase sales.
④ Control the number of models. Don't put a lot of money in your own shop, which makes people feel that this brand is a bit "water". The so-called "things are rare", and the best style is worn on the model, and the effect is the best.
⑤ Rational use of "live models". The shopping guides in the store are all live models of clothes, and they will sell whatever style they wear. This is a good way to reduce inventory. In the same commodity classification, different kinds of goods should still be displayed separately, so that customers can easily distinguish different goods. High-profit goods should be displayed on shelves at the same height as customers. Display the goods in the areas that customers expect and where they can buy them. Substitute goods should be displayed together. 6. The key to making women's wear products is to have many varieties and give customers enough choices, which is different from other brand stores and does not depend on the sales of main models. The display of goods should highlight the characteristics of their own clothes, and display the combination of tops, skirts, trousers, suits, etc., which not only makes the store look neat, but also provides convenience for customers with purchasing purposes, and a large number of models can sample it.
2. Price strategy
In-store clothing can reduce the purchase cost through online purchase and self-developed purchase channels. To form their own competitive advantage in price and enter the market at a low price is conducive to market development to a certain extent. Attract the initial customer base. In order to complete the original accumulation of funds.
Clothing in the store should be divided into high prices ranging from 50-200 yuan to support each other. According to the different styles, fabrics, colors and styles that are popular every year, the clothing is graded and priced to cater to customers' purchasing psychology.
3. Promotion strategy
(1) in terms of service attitude, be polite to people, impress every customer with a smile, and enthusiastically tailor clothes to suit each customer's own style.
2 clever "red envelopes". According to the operation on weekdays, there is generally no discount, but if you can make profits skillfully on holidays, it will attract customers. On holidays, give each customer a red envelope and a coupon worth 10 yuan. Although the discount rate is small, it can attract more customers.
Three unique gifts. It is common practice to promote gifts, but the key issue is to send the right things at the right time. Customers who buy clothes can give away chains, belts, gloves and so on. (Give corresponding gifts according to the product price)
(4) Reward and membership system for repeated visits.
Option 1: You can get a VIP card as soon as you shop, and 300 yuan enjoys VIP card discount for accumulated consumption. Anyone who relies on a VIP card will enjoy a 30% discount. Option 2: For customers who use signature VIP cards, they will give a discount or a small gift (optional form) at home every time. At the same time, enter the customer information of VIP card. If there are large-scale activities or new products, you can send text messages to inform consumers to participate in the activities. The cultivation of loyal customers is very important. In our current product design strength, it can bring quite good word-of-mouth response and other consumers. )
⑤ Do short-term promotion several times a year, and the price is set at 30-50 yuan, which is very popular! Then deal with the unsalable money in the store at a low price! For example, May Day, November Day and March 8th Day.
⑥ Establish customer service QQ group to realize humanized service.
Four. action plan
(1) Store location
The first stage: initially set the goal of opening a store, understand the clothing sales and profits around the school, and study the demand capacity and demand potential of the clothing market. Have a general understanding of the product types, sales and demand potential of Hu Xiang clothing market.
The second stage: looking for excellent clothing brands, and conducting on-the-spot investigation, analyzing the advantages and disadvantages of each brand's clothing, understanding its clothing style, sales target and product price, and choosing the appropriate clothing brand. This paper investigates the gathering place of people in Hu Xiang Street, and analyzes the passenger flow scale, customer group characteristics and purchasing power. A questionnaire survey was conducted in Taoyuan to understand consumers' preferences, and the survey results were sorted out and analyzed as the basis for setting up shop location, product style selection and product price positioning. The third stage: Investigate the crowds and consumer groups in Hu Xiang Street, and choose the appropriate shops. Learn more about the rent, utilities and procedures. Apply for the business license required by the store. Raise funds.
(2) Shop decoration
1. The font and size of the door head should match the color of the door head and the appearance of the facade.
2. The setting and specific location of the fitting room. The color of the fitting room and the color of the shop stand out at the same time. The outer surface of the fitting room door is equipped with a fitting mirror and the inner surface is equipped with a hook.
3. Lighting layout The choice of lighting in the store is: white light is placed on the top floor, and warm colors are placed on the second floor from top to bottom. The layout of spotlights is one lamp per 1.2 meters.
V revenue and expenditure budget and project risk assessment of entrepreneurial projects
(1) Transfer fee of investment house for one-time venture project construction: 20,000 yuan.
The first batch of goods 1 1,000 yuan, with a deposit of 2,500 yuan. Pre-publicity expenses are 5,000 yuan for 800 yuan decoration.
(2) Composition and total amount of monthly operating expenses
Rent 1500/ month, 18000/ year, and the annual fee shall be paid in one lump sum. 200 yuan/month for water and electricity, with each person contributing 30,000 yuan.
(3) Monthly sales revenue forecast
Unit product price = unit product cost x( 1+60%), and the profit of goods with 1 10,000 yuan is 6000 yuan. Estimated operating profit: 500 yuan/day, 15000 yuan/month, 180000 yuan/year.
Profit in the first month: monthly income 15000- rent 1500- hydropower 400- promotion expenses 600- other 20xx yuan = 10500 yuan.
Promotion once every three months costs 2400 yuan a year, and the profit in the second month is 1 1000, and the profit in the first year is 130000.
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