Today, Nike has a history of 37 years, from 1972, producing the first pair of sports shoes Bruin, to today's ever-changing technology. In these 33 years, Nike has experienced ups and downs, but what it casts is more brilliant than other brands. Comparatively speaking, the history of Air Jordan series is not as long as that of Nike. 1985, Michael Jordan was signed by Nike, a sporting goods manufacturer who was still a small manufacturer at that time, with a high salary contract. Nike immediately launched the first sneaker named "Jordan" for Jordan, that is, the first one in the AIR JORDAN series: Nike Air Jordan I-Although this sneaker had a strange color matching and novel technology at that time, no one expected that it would be the beginning of a myth. Twenty-four years later, Air Jordan basketball shoes have now become the best basketball shoes series in the world. In the spring and autumn of these 24 years, Jordan experienced two comeback and three retirement; In the spring and autumn of 24 years, the Air Jordan series has also experienced numerous storms.