Brand profile: (1) Founder: Gabriellechanel

(2) place of registration: Paris, France (19 13)

(3) Designer:1913-1971year, Gabriellechanel (Gabrielle Chanel) 1983, Karllargerfeld (karl lagerfeld).

(4) Brand line: Chanel Chanel

(5) Category: 19 13 Opening bonnet shops and fashion shops to make clothes; Various perfumes have been developed since 192 1, such as No.5 perfume and No.22 perfume of 192 1, cuirderussie perfume of 1924, and 1970. In addition, there are all kinds of ornaments, cosmetics, leather goods, watches, jewelry, sunglasses and shoes.

Brand recognition:

(1) Double C On the buttons of Chanel clothes or the buckles of leather goods, you can easily find the logo overlapping cocochanel's double C design, which is a "spiritual symbol" that makes Chanel fans crazy.

(2) Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond car plaid has gradually become one of the symbols of Chanel, and has been continuously applied to Chanel's new clothes and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series, and the metal strap of K gold and stainless steel was even shaped into a three-dimensional "diamond lattice".

(3) Camellia: Chanel has a soft spot for camellia. Now, for the whole world, camellia has become the national flower of Chanel Kingdom. Whether it is spring, summer or autumn and winter, it is not only designed as camellia ornaments of various materials, but also often used in clothing fabric patterns.

Brand name: yvessaintlaurent.

Brand file:

(1) Type: high fashion

(2) Founder: yvessaintlaurent Yves Saint Laurent

(3) Place of registration:

(4) Designer:

(5) Category: high fashion, perfume series, jewelry, shoes and hats, cosmetics, cigarettes, etc. Brand description: The founder YvessaintLaurent Yves Saint Laurent was born in Algeria, 1936. At the age of 2 1, he was the chief designer of the most famous Dior fashion company in the world, but his good times did not last long. Because Dior's old customers thought Yves Saint Laurent was too radical, 1960 fired him. 1962 set up its own company in Paris. Saint Laurent's design is both avant-garde and classical, and it is his first sound that the model shows thin fashion without wearing a bra. Saint Laurent is good at adjusting the defects of human body shape, and often integrates art, culture and other factors into fashion design, drawing keen and rich inspiration and pursuing the perfection of high-end women's clothing as a work of art from beginning to end. Saint Laurent's main product is haute couture, which only serves thousands of rich people around the world. Its luxurious materials, exquisite processing and high price are unacceptable to ordinary people.

Brand name: Versace

Brand file:

(1) Type: haute couture, haute couture

(2) Founder: gianniversace.

(3) place of registration: Milan, Italy (1978)

(4) Address: viages 12.milano.italia, and the postal code of Milan, Italy: 20 12 1.

(5) Designer: Gianni Versace, donatella versace Style Summary: (1) Versace, a famous Italian clothing brand, represents a brand family and a fashion empire. Its distinctive design style is a symbol of avant-garde art and has a unique aesthetic feeling. Among them, the unique charm is those gorgeous and imaginative styles full of Renaissance characteristics. These styles are sexy and beautiful, full of femininity and bright colors, which are both opera-like, super-flat and realistic, and can fully consider the comfort of wearing and properly show the body shape. (2) Versace's clothes are far from being so stiff and avant-garde. Pants and leather clothes decorated with metal objects and glitter create a female image between a female warrior and a banshee. Embroidered metal mesh structure weaving is the representative of decorative art. The changing application of black and white stripes reminds people of the style of11920s. The rich and varied packaging is reminiscent of designers Vioni and North Africa. (3) Oblique cutting is the most powerful and valuable attribute of Versace's design. Gemstone-like colors, smooth lines and endless charm. Using noble and luxurious fabrics, with the help of oblique cutting, the transition between rigid geometric lines and soft body curves is ingenious. In men's wear, Versace brand clothing is also wrapped in leather, creating a bold, dignified and even a bit slutty silhouette. While the size is slightly loose and comfortable, it still uses oblique and asymmetric methods. Broad shoulders and subtle details suggest some kind of scientific fantasy, which people call futuristic design. Lines are very important for Versace clothing. Suits, skirts, coats, etc. Sexy representation of women's bodies with lines as symbols.

Brand name: Christiandior.

Brand file:

(1) Founder: christian dior

(2) Place of registration: Paris, France (1946)

(3) Designer: 1946-1957, Christian Dior)1957-1960, Yves Saint Laurent 1960+05438. Marc Bohan (1989-1996), gianfranco Ferre (1996), john galliano (4) Brand line: Christiandior: Haute Couture, Haute Couture.

(5) Category: high-end women's wear, high-end ready-to-wear clothing, knitted clothing, underwear, perfume, cosmetics, jewelry, accessories and other brand stories: (1) Dior brand has always been synonymous with gorgeous women's wear. Camara evening dress, big V-neck, multi-layer freely matched fur, etc. Are all made by talented designer Dior. Its elegant narrow dress has always allowed the wearer to walk freely, reflecting the perfect combination of elegance and practicality. The revolutionary of Dior brand is also reflected in its commitment to fashion understandability; Choose high-grade fabrics, such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. And the workmanship is more famous for its fineness. (2) After1957, Dior is still synonymous with elegance. The second generation designer Saint Laurent pushed Dior to Moscow on 1959, and launched Dior's new series-Slim Fit Series. Mark Bonn, the third heir, created the Miss Dior series, which continued the spiritual style of Dior brand and carried it forward. 1989 Dior brand was designed by Italian designer Ferrer, and his arrival brought new rigor and elegance to Dior's traditional exaggerated romantic style. Today Dior is managed by lvth Group; From 65438 to 0997, the young British designer Gary Arnold was pushed to the front desk of Dior. After entering the 1990s, Dior brand categories include perfume, fur, headscarves, sweaters, underwear, cosmetics, jewelry and shoes. (3) For decades, Dior brand has been creating "new opportunities and new love stories" for people. Dior made an indelible contribution in the process of rebuilding the world fashion center in Paris after the war.

Brand name: Gucci

Brand file:

(1) type: high-end ready-made clothes

(2) Founder: gucciogucci

(3) place of registration: Florence, Italy (1923)

(4) Designers: 1923-1989, gucci 1989-1992, richardmbertson, director of fashion design and creativity 1990-65438.

(6) Category: clothing, leather shoes, watches, home accessories, pet products, scarves and ties. 1975 Gucci perfume department was established to launch perfume products.

(7) Target consumers: upper-class women, movie stars (8) Address: 73viatornabuoni brand legend in Florence, Italy: gucci legend Since karllagerfeld took over Chanel, the most attractive and shocking story is that tomford took over gucci. Before 1994 Tomford was appointed as the creative director, the gucci family was already in trouble and was on the verge of bankruptcy due to poor management ... Fashion must be: Gucci's style has always been favored by business people despite its dazzling fashion brand, which is fashionable and elegant at the same time. This Italian brand's clothing has always been based on simple design, especially this season's men's wear, with novel tailoring and full of 18 century Venetian style. The Contemporary Legend of gucci Kingdom In gucci's fashion kingdom, there are young and talented designers who are most loved by the global media, and even the strongest movie stars such as Madonna, Maria Kelly, Gü neth petro, elizabeth hurley, Brad Pitt and Tom Hanks.

Brand name: valentino Valentino

http://www.valentino.it

Brand file:

(1) type:

(2) Founder: valentino garavani

(3) Place of registration:

(4) Designer:

(5) Category: fashion, high-end ready-to-wear series, men's wear series, textiles and gifts series for interior decoration, and perfume series.

Brand description: Founder Valentino Garavani Valentino Garavani1932 was born in Italy, 1960 founded Valentino Company in Rome, 1968+0973 Valentino Company was acquired by Kenton Company, 1973 Valentino Repurchase Company. Valentino won the Naiman-Marcos Award and the Italian-American Foundation Award. Luxury, splendor and searing are the characteristics of Valentino brand. Valentino likes to use the purest colors, among which bright red is his standard color. Jing Valenti's workmanship is very exquisite, from the whole to every little detail. Valentino is a symbol of luxurious lifestyle and is deeply loved by celebrities who pursue perfection.

Brand name: cerruti

Brand file:

(1) Founder: Nino Cerrutti Nino Cereti

(2) Place of registration: Paris, France (1967)

(3) Designer: ninocerruti Nino Celetti 1930 was born in Italy, and 1967 became the general manager of the family industrial brother textile company. (4) Brand line: ① Cerruti 188 1 (Cherity 65438).

(5) Category: advanced men's wear, advanced women's wear, series perfume and other film and television clothing designs.

(6) Address: 3 Placedella madeleine, 75008paris, france, 75008 Paris, Madeleine, Price No.3 Style summary: "When a man wears a suit, he should look like those important dignitaries." Ninocerruti, known as the father of Italian fashion, praised his cerruti 188 1 brand men's wear. In fact, he launched the men's wear brand "hitman" as early as 1957, but 1967 was born in cerruti 188 1 in Paris, which is the perfect embodiment of his design concept. The inheritance and expansion of traditional factors laid the epoch-making position of cerruti brand. Cerruti 188 1 men's wear brings unprecedented surprises to people with streamlined design style; Not only does the shape always keep up with the fashion, but the tailoring also perfectly combines the Italian handmade tradition, the British color matching and the French style, and combines the classic and fresh taste. In addition to cerruti 188 1 men's wear, cerruti fashion and perfume of the same brand line are also well-known in the industry. Swiss watch series can be described as a noble upstart with great potential in this big family. It inherits cerruti's elegant and atmospheric design and is refined by highly accurate Swiss watchmaking technology. Implicit, elegant and expensive, it carries out cerruti's tradition of publicizing quality. In addition, because of its close relationship with the glamorous superstars under the mercury lamp, cerruti 188 1 is an international brand full of Hollywood's unique pride, symbolizing reputation, wealth and personal style. Brand Name: Giorgio Armani Brand File: Founder Giorgio Armani1934 was born in Italy, majoring in medicine and photography. He worked as a menswear designer in Celetti, and 1975 founded giorgio armani. He has won Naiman-Marcos Award, All-wool Logo Award, Lifetime Achievement Award, American Association of International Designers Award, Couty Shaq Award and other awards. Giorgio armani is now the largest selling European designer brand in the United States. He is famous for using new fabrics and excellent production. As far as design style is concerned, they are neither fashion nor tradition, but a good combination of the two, and their clothes seem to be rarely associated with the word fashion. His main brand giorgioarmani is aimed at the rich, while mani, emporioarmani and armanijeans are aimed at ordinary consumers. Brand name: guess brand file: guess brand was founded by marciano brothers from the south of France. They integrate romantic and passionate French design and style into their understanding and appreciation of American western culture. Guess born in 198 1. It was founded as a jeans manufacturer, and now it has developed into one of the most recognized and influential brands in the world, with agents and distributors all over five continents. Guess, which specially designs clothes and accessories for families of men, women and children, vividly interprets the exquisite quality of life of the owner. Brand name: Hermes brand introduction: It is Hermes' consistent aim to make all products perfect. At present, Hermes owns 14 series products, including leather goods, bags, scarves, men's and women's clothing series, perfumes, watches and so on. Most products are made by hand. No wonder some people call Hermes' products works of art with profound thoughts, noble tastes, rich connotations and exquisite craftsmanship. These Hermes boutiques, through more than 200 specialty stores in more than 20 countries and regions around the world, integrate into the fast-paced modern life and bring the world back to the embrace of traditional elegance. After 160 years of ups and downs, the Hermè s family has made its brand famous through the joint efforts of several generations of Qi Xin. As early as the 20th century, Hermes has become a typical representative of luxury consumer goods in France. In the 1920s, Emile, the grandson of the founder Thierry Hermes, once commented on the Hermes brand: "Leather products have created extreme sports and elegant traditions." Hermes is just a harness shop in Paris that specializes in making all kinds of exquisite decorations for carriages. Hermes won the first prize of this kind of products at the Paris exhibition held in 1885. Since then, Emile Charles, the son of Hermes, has rebuilt a specialty store, produced and sold saddles and other items, and started a retail business. With the appearance and development of automobiles and other means of transportation, Hermes began to change its mode of production, and applied its exquisite production technology to the production of other products, such as wallets, travel bags, handbags, wristwatch bands, and some sports AIDS, such as golf, polo and hunting. , and also designed and manufactured high-end sportswear. All products of Hermes brand adopt the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality. In the history of Hermes, another sensational news time was its zipper golf jacket designed for the Prince of Wales in 1920, which became the earliest successful design of leather clothing in the 20th century. On the basis of their leather products, Jean Gallen and Robert Dumas, the fourth heirs of Hermes, developed new categories such as perfume and head stickers. By the 1960s, the growing Hermes company had a variety of fashion and perfume products. 1970, Hermes was just a family factory with pure handicraft industry, but after 15 years, it has developed into a super multinational company producing high-quality products, and its turnover has expanded five times. Today, the scale of Hermes is still expanding. 1992 turnover reached 2.5 billion francs (about RMB 3,725.25 million) and net profit was 65,438+76 million francs. Hermes silk scarf is not a smooth piece of silk, but a fine and straight silk fabric. It is woven on the shaft by combing with silk thread, which is characterized by not wrinkling easily. Sometimes, in order to make silk scarves more distinctive, dark flower patterns, such as honey and horses, are added in the weaving process. According to the designer's logo, the colorist chooses the right pigment. Each color must use a special steel frame, and use the principle of screen printing to evenly sweep the colors on the silk stickers one by one. How many pigments each silk scarf needs to be painted depends on the requirements of the design drawings. Generally, it is 12-36 species, and the highest record is 37 species. After the color is decided, start printing, and then cut into a 90 cm square silk scarf. Fixing color is also a tedious task, and it must go through bleaching, steaming, air drying and other procedures so as not to fade. Finally, the elegant and outstanding silk scarf can only be completed by hand sewing and folding in the process department. The process of screen printing could have been replaced by a computer, but Hermes insisted on manual coloring. The hemming is done by hand rather than sewing machine. Its theory is that a perfect picture is perfect only if it is fixed by a relative frame. Once the edge of the silk sticker is flattened, the pattern seems to flow and distort. It can be seen that Hermes is persistent in details. It was also this detail that won the hearts of the people. Hermes silk stickers are only 90 square centimeters in size. The weight of each silk scarf is only 75g. From 1937 to now, 900 different square towels have been produced. Hermes has an unwritten rule that two series of silk scarves come out every year, and each series has 12 different design styles, of which six are brand-new designs and the other six are re-matched on the basis of the original designs. 1937, the first Hermes silk scarf inspired by jockey's coat was born. The production of Hermes scarves is a collection of countless exquisite skills, all based in Lyon. From design to production, we have to go through seven rigorous processes: theme conception to pattern finalization → pattern characterization → color analysis and netting → TINT → printing and coloring → retouching → manual trimming → quality inspection and packaging. In this way, it takes 18 months for each silk scarf to pass through layers of checkpoints. A silk scarf produced by Hermes, like a work of art worthy of collection, is unique and charming. Among the movie stars born in the heyday of Hollywood in 1950s, there were many lovers of Hermes, among whom Grace Kelly later became Grace of Monaco. She loves Hermè s handbags very much. With the permission of Monaco royal family, Hermè s officially renamed her handbag "Kelly bag". Hermes handbags originated from saddle bags were available in three models: 28 cm, 32 cm and 35 cm. 1968 "mini Kelly" came out, and 1980 "Kelly bag" series added a new model of 40 cm. Kelly bag is the best-selling handbag by far. It is worth integrating that Hermes' handbag production also inherits its tradition, and it is sewn by one person from beginning to end and numbered. This is not only convenient for customers to repair, but also reflects the craftsman's pride in his craft. "There is no fixed dressing pattern in this world, only an enlightened personality naturally reveals the true colors of men created by Hermes." Hermè s menswear designer veroniquenichanian said. Hermes has always been adhering to the extraordinary gorgeous design concept, serving those handsome men who are full of self-confidence and firm will. They are strict, insist on enjoying the best things life has to offer, and appreciate high-quality leather, excellent materials and perfectly tailored pants. Comfortable and primitive spirit, not outdated, not deliberately expressing yourself, is the pursuit of Hermes.

Brand name: calvinklein

Brand file:

(1) Founder: Calvin Klein Calvin Klein Barry Schwartz barry schwartz

(2) place of registration: new york, USA (1968)

(3) Designer: Calvin Klein1942 was born in new york, USA 1959-1962, and studied at the famous new york Fashion Institute (F.I.T.)1962-1962. Assistant designer 1964-1968 co-founded Calvin Klein“Calvin Klein "company as a freelance designer 19 1 year reorganization company.

(4) Brand line: ①calvinklein: high fashion ② CK Calvin Klein: high-end clothing ③calvinkleinjeans: second-line brand, younger style.

(5) Category: men's and women's high fashion, ready-made clothes, men's and women's casual wear, socks, underwear, pajamas and swimsuits, perfume, glasses, jeans, accessories, perfume and household items.

Brand summary: calvinklein, a clothing brand named after its founder, has long been world-renowned. As an all-round fashion brand, calvinklein mainly has three clothing routes: calvinklein of high fashion, ckcalvinklein of high-end ready-to-wear, and calvinkleinjeans of denim series. The accessories include perfume, glasses, socks, underwear, pajamas, swimsuits, household items and so on. Calvinklein's career has been soaring all the time, winning four famous clothing awards in a row; Its related products emerge one after another, and the momentum is extremely amazing. 1997, calvinklein wrote his glory in the field of clothing into the watch manufacturing industry. After cooperating with the famous swatch group, ckwatchcoltd was announced; Young, fashionable and attractive ck watches have also come out.

Among the two existing watch series in the market, ck leads the consumption of young people because of its fashionable style; Calvinklein divided several customers with elegant taste and distinctive personality into his own territory.

Just as the founder believes in perfectionism, every product of calvinklein looks so perfect.