In the domestic clothing industry, this brand is basically called Rei Kawakubo.
Rei Kawakubo's design style is avant-garde, which combines western design and presents an independent style.
In the first fashion show, its clothing won a simple name, and led the initial fashion design trend of loose, deliberate three-dimensional, broken, asymmetric and exposed figure. Its design inspiration comes from the irregular and flawed culture in Japanese aesthetics.
At present, the brand is headquartered in Paris, and Rei Kawakubo is the main designer of the brand.
Rei Kawakubo's original design is very avant-garde, combining the ideas of the East and the West, and is praised as an "alternative designer" by the clothing industry. As the name implies, her design is very independent and independent-as long as I like it, why not?