Starter is an American sports brand, and its design combines sports and hiphop elements. Its products include clothes, shoes, hats and so on. It belongs to the middle and high-end grade, and the price is about 200 to 3000 yuan. The logo is a combination of the letter S and the five-pointed star.

Starter was founded in 197 1 by former American basketball star David Beckman. At first, professional sportswear was made for professional sports leagues, and then it was continuously improved, integrating street and rap art, and became the most representative and influential brand in the 1980 s and 1990 s. Nowadays, they are called grandpa, Mr. Liu and og (elder) in the tide brand world. Bright colors, gorgeous silks and satins and exquisite embroidery are the representative styles of their family.

STARTER is an advanced sports trend = the brand was founded in 197 1. It is a pioneer brand that cooperates with major professional basketball, football, baseball, hockey and university leagues to create sportswear that integrates popular culture. In the past decades, STARTER has established a solid brand value through contact and cooperation with professional players, university teams, Olympic sports and sports spokespersons.