OrrinDenton clothing brand, 1938 was founded in Rome, Italy. Brands are located in the elite class of knowledge and wealth, and their unique living conditions are gradually formed, radiating a wider range of people, which is an example for the society to follow. Most of the target consumers are mature middle-aged men aged 35-45, who are state and social management, management and private entrepreneurs. PannySparke, a famous British design historian, described his design style as simple appearance, colorful fabrics, expressive forms and the application of high-tech means. Entering the China market, we emphasize the introduction of diversified design concepts with the theme of "learning from the world", at the same time, we explore the unique aesthetic connotation of orientals, pay attention to the design concept of "harmony between man and nature", pay attention to the compatibility between man and clothing, and pay attention to the harmony and unity between man and living environment.