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What is the reason for the low market share of ysl clothing?
Reasons for the decline:

1, the number of potential customers in hand is small.

(1) I don't know where to open a potential customer.

(2) Who is the potential customer has not been identified.

There are many complaints and excuses.

Salespeople with poor performance often complain and have many excuses. They often attribute the causes of failure to objective aspects, such as conditions, the other party and others, and never review their responsibility for failure from subjective aspects.

3. Strong dependence.

Salespeople with poor performance always put forward various requirements for the company, such as raising the basic salary, travel expenses, overtime pay and so on. And often compare with other companies "how high is the company's basic salary" and "how good is the company's welfare".

Lifting method:

1. Make a pivot table according to the daily sales receipt, directly determine the peak and low periods of sales performance, and find out why there are peak and low periods. Then according to this trend, different marketing strategies are made at different stages.

2. Every season, the store should make an activity theme and publicize it in a conspicuous position at the door (for example, window, throwing tables, etc.). ) to increase passenger flow.