Qiao Lun's family is a brand: it belongs to a brand.

Beijing Hushi Qiaolun Clothing Co., Ltd. was established in 1997, located in Daxing District, a clothing production base in Beijing. Is a clothing company integrating design, production and sales. After several years of development, Qiaolun Company has now developed into a leading enterprise in the same industry that leads the fashion and goes forward bravely.

The company has a development base with Beijing as the design center, a mature design team and well-paid designers with North-South design style. The production equipment and operation technology owned by Qiaolun Company, the management team and action mechanism owned by Qiaolun Company. There are more than 50 direct stores and 5 distribution centers in China, with customers in more than 20 provinces, cities and regions. Qiaolun's products have a strong European style.

Qiaolun's leading brand is casual women's wear. Products pursue nature, elegance, romance and elegance, and different styles are matched with each other, reflecting different ways of dressing. Khaki women's dress embodies women's pursuit of comfort, elegance, simplicity, modernity and leisure fashion. Whether it is classic or art, quality is the unswerving pursuit of Qiaolun Company. Qiaolun Company is marching towards the clothing brand direction with wise thoughts, extraordinary courage and sincere service.

Related content

Brand is a Chinese character, pinyin is pǐn pái, which refers to consumers' cognition of a certain product and product series.

The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience. Values include functional interest and emotional interest.

In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness as a comprehensive reflection. Brand building is long-term.

In a narrow sense, "brand" is a kind of "standard" or "rule" with both internal and external characteristics. It is the general name of an identification system that makes it unique, valuable, long-term and cognitive by standardizing the concept, behavior, vision and hearing. This system is also called CIS (Enterprise Identification System).

Kotler, the father of modern marketing, defined in Marketing that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time.

Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers.

Brand is more of a product that bears the recognition of some people for its products and services, and is derived from the mutual running-in between brand owners and customers.