China's clothing brands sell well and have many characteristics. The biggest feature is that they conform to the aesthetics of China people and the figure of China people. I think it is very important to grasp this feature. As long as China's clothing brands grasp this general direction, I don't think there will be too much pressure on sales. As for fashion and beauty, it is actually included in the aesthetic characteristics. In the past, many people may like foreign brands, because they think foreign brands are more fashionable and particularly attractive. But in recent years, with the development of China, our country's economic capacity is getting stronger and stronger, and many local brands are slowly going abroad and being recognized by the world. And the sales of local brands are not bad. After analysis, I think there are two reasons. One reason is that domestic clothes are getting better and better now, which is more and more in line with the aesthetics of our people. Another reason is that the sizes of many clothes of local brands are very suitable for China people. Although some people still like foreign brands, some European and American brands actually don't consider the figure of China people when choosing sizes. Everyone knows that Europeans and Americans are generally tall, so their minimum size is too big for us. Although some brands have made some changes in size in order to cater to the market in China and better sell in China. But it is still not as good as our country's understanding of people's figure, and it is not as good as the domestic products outside. Therefore, many domestic brands have grasped the size, which will naturally be more popular with us and the sales volume will naturally increase. So to sum up the above points, China's clothing brands sell well in two aspects. On the one hand, aesthetics is more in line with the aesthetics of China people; On the other hand, it is more in line with the figure of China people. These two points are very important.