The design purchasing department in Stockholm is H&; M is the birthplace of all series, and its mission is to form H &；; M three elements of business philosophy: fashion, quality, good quality and low price. More than 500 employees, Qi Xin, worked together to create H&; M series women's wear, men's wear, teenagers and children meet the needs of customers of different ages. Right, H &；; M, it is very important for the series products to be appreciated by customers, which requires the employees of the company to constantly ask themselves: "Who is the customer? What style do they like? What are they looking for? "
Every fashion concept has a corresponding team: designers, buyers, assistants, plate makers, budget controllers and team managers. They cooperated to produce the most fashionable clothing combination. The number of people in each team varies according to different concepts: complex and large concepts, such as women's wear, often need more designers, buyers and plate makers, while children's wear teams are smaller. Each team member has his own expertise, and they are grouped together according to his * * * interest in fashion and trends and his understanding of customer needs.
Right, H &；; M, logistics is extremely important. Fast and efficient logistics is the key to sales feedback from production units to sales stores. In order to get the right products to the right store at the right time and in the right quantity, a well-run logistics distribution system is needed. H & ampm is both an importer and a retailer, so every link in the supply chain should be monitored. In addition, constantly updated information technology is also very important to support the logistics system. When the goods arrive at different distribution centers, they will be inspected and then distributed to different stores and local warehouses. According to whether the goods sell well, decide to replenish them. Every day, new goods come into the store, so that consumers can often find novel and exciting goods. On the morning of June 25th, 20 13, H &；; M held a city-wide event in the flagship store of Qianmen Street in Beijing: David Beckham, a world football superstar and global fashion icon, visited the site to introduce the spring and summer products of David Beckham men's underwear series designed by him to China consumers and the media, so as to prepare for the upcoming 20 13 autumn and winter conference. Hundreds of fans were invited to attend the signing ceremony on the spot, and they got Beckham's precious photos and signatures as a souvenir. Beijing fans and H&; M fans heard the news, and the scene was crowded with people, which was unprecedented.