What does1.jd.com spike mean?
JD.COM spike is a common promotion method in e-commerce.
The usual form of activity is to sell goods at a lower price than usual in a relatively short period of time. JD.COM Spike Channel is a very favorable marketing tool, and many sellers have participated in this activity. Spike is actually a big general term.
Second, what are the types of spikes?
1, single nail
First of all, we need to know its second kill rules. According to the rules of the platform, there are 10 spikes of such single items in a day, which are carried out in turn from the hour, except that the field at 0 o'clock is 6 hours, and the others are 2 hours.
The goods sold are displayed in the current session. Swiping left and right can switch to view the preview goods in the next few periods, and buyers can drop down to view the unsold hot-selling goods in the past few periods of the day.
Every time, some special products will be selected separately and marked with recommendation labels such as "best seller" and "super value".
2, super spike
Super spike this module is at the top of the single spike, with an eye-catching label of explosion. During the promotion period, there are many activities, usually 1 yuan or super-hot selling price far lower than the normal selling price, but the stock quantity is limited. The main purpose of this is to create a value-for-money looting atmosphere.
After the robbery, it will still be presented at the top. Click "Enter" to see more activity pages related to this kind of goods, so as to continue to drain the goods and shops.
3, brand spike
Many big brands will also participate in this activity to promote sales. The rule is to start at 8: 00 every day (special activities start at 0: 00), and the promotion duration is 24 hours, with more than 10 games every day.
It is mainly displayed by brands or categories, and there are often special activities of major brands or categories to focus on user needs more carefully and intensively. There is no discount for some satisfactory brand clothes in the shopping mall. You can see if there is a favorite brand in this module every day.
4, discount spike
This is similar to the first category, the only difference is that it mainly focuses on personal care, food, maternal and child, health care products and other daily consumer goods and household items.
The home page is a selection of explosive products of various categories, followed by a classified display of active products that were on sale that day and announced the next day. This module focuses on commodities to stimulate and guide consumers' demand for commodities.
Spike is not only a good discount for buyers, but also a good opportunity for businesses to impact sales. Many merchants don't know how to participate in JD.COM spike activity, and each activity has its own unique rules.