Clothing industry belongs to fast-moving consumer goods. In today's fierce market competition, it is difficult to recruit workers and the production cost is getting higher and higher. In order to meet the needs of customers and the market, enterprises need to improve production profits, small batches and many styles. To change the previous extensive management mode, establish a perfect management system and lean production, it is especially important to respond quickly and keep up with market changes. The ability to respond quickly to the market will become the key to measure the core competitiveness of modern enterprises. For the clothing industry, which is famous for its benefits, popularity and seasonality constitute the remarkable characteristics of clothing products. Therefore, it will become the management mode of China garment industry to realize the rapid response mechanism of fixing production by sales and ordering by production. When it comes to fast fashion brands, we may all think of Zara and H &；; M, uniqlo, UR, GAP, etc. It can be basically seen in major shopping malls that fast fashion clothing brands respond quickly to the fashion design of various shows, keep up with the trend of the season, and quickly obtain new fashion items at low prices. This kind of FMCG brand is characterized by many styles, fast innovation and low price.