Shanshan enterprise is a fashion industry group based on clothing, apparel, textile and other industrial companies. Taking products as the core and brand management as the basis, we will strive to expand the field of fashion industry, further strengthen international cooperation, and strive to become a leading enterprise in the domestic fashion industry.

Shanshan brand is the core brand of Shanshan Group, the first clothing brand to pass the environmental protection certification, and also the representative brand of China clothing industry. Formed a series of products such as formal wear, business and leisure, and the product line extended to women's wear, underwear, children's wear, leather goods and home textiles, among which Shanshan suit and Shanshan shirt were awarded the title of China famous brand products respectively.

Extended data:

Zheng Yonggang, the founder of Shanshan brand, issued the oath of "building the first brand of China suits" and took the lead in implementing the brand development strategy in China garment industry; 1990 put forward the concept of intangible assets management; 1992 established the largest and most comprehensive marketing system in China. 1994 invest heavily in enterprise identification system (cis);

1996 became the first listed company in China garment industry; 1998 to build a world-class clothing production base; From 65438 to 0999, the franchise reform was carried out according to the best international marketing model, and a marketing network with franchisees as the main body was formed, which has strong professional market expansion ability. More than 2,000 franchisees have been set up in the monopoly halls of major cities and mainstream shopping malls in China. Shanshan brand from scratch, from small to large, quickly became the favorite clothing brand of China consumers, enjoying a world-renowned reputation.

As a well-known brand in China and a well-known trademark in China, Shanshan brand is the core brand of Shanshan Group, the first clothing brand that has passed the environmental protection certification, and also the representative brand of China clothing industry. Formed a series of products such as formal wear, business and leisure, and the product line extended to women's wear, underwear, children's wear, leather goods and home textiles, among which Shanshan suit and Shanshan shirt were awarded the title of China famous brand products respectively. In China clothing industry, Shanshan has created many miracles.

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