According to the pictures released by the official brand, the products include 998 yuan pure white logo bathrobe and 168 yuan pure white logo socks. The overall design is simple and simple, and the material is mostly low-end polyester fiber, which is in sharp contrast with the expensive and deformed price. Netizens' spit points are also concentrated in the aspects of no sense of design, poor materials, high pricing, consumption of fans, and cutting fans' "leeks". Some media in Weibo launched a poll of 48,000 people, and 60% of them chose "high price and unreasonable pricing".
In a large number of negative comments by Xiaohongshu and Weibo, there are also many fans who are regarded as "core leeks". However, why did Nana Ou-yang dare to "cut leeks"? inside
When speaking for other brands and bringing goods, it won constant praise, which made Nana Ou-yang team confident to create its own brand. However, as soon as it was launched, it encountered public opinion. The fundamental reason is that the Nana Ou-yang team didn't do their homework well, misunderstood their own "star effect" aura, and deliberately "consumed fans".
Who is a fan of Nana Ou-yang? According to the star number data of CBNData, Nana Ou-yang ranks first among the post-00 stars, and consumers after 90 and 00 account for more than half. Some fans angrily asked in the comment area, "Do you know the age and spending power of your fan base?" "Are you really considering liking most people in your group?" There are also fans who say that college living expenses are not much, and hundreds of pocket money can't afford a set of Nabi pajamas.
So the embarrassing situation appeared: the girl who wants to be Nana Ou-yang can't afford to spend Nabi. The "misplacement" between the purchasing power of fans and the pricing of goods has caused a great sense of tearing and loss. I realize that the girl of the same age who is mistaken for fresh and kind seems to be sharing life with you, but she doesn't live in the same world as most people.