Undergarden is in the middle level. The mid-range is some well-known brands that we are familiar with, and the price is 300 to 1000 yuan. According to relevant public information, undergarden brand is an independent brand division of O 'Ashley. The brand was founded on 20 14, and its Chinese name is Govin Garden. It is positioned as a luxury women's dress and belongs to a mid-range brand.

Clothing brand concept takes brand as the marketing object and brand operation as the core, and integrates modern marketing concepts such as asset operation and reorganization, business risk division and control, and sales channel management and control.

The core idea of brand management is that brand operators form a strong cohesive force through their eight advantages in brand goodwill, market development, sales channels, product development, production technology management, quality control, human resources, information control and other marketing software, and bring external supply, production and sales resources into the business scope of their own enterprise resources, thus rapidly improving their market expansion ability and competitive strength.

Brands and trademarks are registered. There are many styles, Korean version, European version, fashion, sweet, lovely, lady, lady, OL, all of which are different styles, aiming at different ages and people. For example, loving clothes is Hanbok, and taking Han Feng mainly takes the OL temperament route of Korean fashion.