Bang Wei's clothes were ok two years ago. They were beautiful and of good quality, but they are not good now. Sam is too corny, Nike is good.

What kind of brand to choose:

1, brand market positioning

What is the acceptable price range for local products? Do local consumers have any special preferences when buying clothes? How much are you going to invest?

2. Product popularity

This can be examined from several aspects. First of all, how popular is this brand all over the country? What is the status in the minds of consumers? You can directly ask the brand company for past sales data, or you can learn from the side, and learn about its sales from the shopping malls and agents who have operated the brand. Secondly, according to the brand positioning and product style, what percentage of local people will be interested in buying this product? From this, you can judge whether the number of your target customers is enough. Third, it depends on whether the pricing of its products is competitive among similar brands. Whether the design style conforms to the consumption habits and preferences of local consumers, and try to avoid the possibility of contradictions and conflicts.

3. Reasonable profit rate

The input is approximately:

Store rent (you may need to pay the rent for three months or even six months at a time)

Shop decoration expenses (one-time investment)

Commodity funds (if the purchase discount is 45%, then the goods with retail value of 6.5438+10,000 yuan need to pay 45,000 yuan).

Personnel salary

Monthly store daily expenses (water and electricity costs, etc.). )

Expected income:

According to the passenger flow in the business circle where the store is located and the sales of surrounding brands, the number of pieces sold every day is estimated, and the lowest and best schemes are formulated, so as to obtain the daily turnover range. Be sure to consider the factor of discount sales. Many times, goods are not sold at retail prices, and there will be many promotions and discounts.

Next, subtract the expected return from the investment and estimate what kind of space your profit range will be. What are the highest and lowest profit margins? About how long will it take to recover the investment? Which is better and which is worse, the high and low stand now.

4. Development of the company

If the conditions are limited, at least make clear the following basic information of the company: How long has the first franchise store been developing? How many direct stores and franchisees are there at present? How many stores do you plan to expand to? Is the company's reputation good? How many brands does the company operate at the same time? Does the company have branches or offices in other parts of the country besides the headquarters? Does the company have its own production base? Are the sales staff of the company you contacted professional enough?

5. Training and service support

The last point is actually the most important point. From the store image and display guidance to the use of commodity management and promotion means, if the company can train you in a whole set of ways, your business success will be guaranteed by more than half, otherwise the future will be bleak.

So before signing up, you should also ask how much training and service support the company can give you. This is very important.