No, Jordan and NB (New Balance) are two different brands with different product grades and market positioning. Jordan is a sports brand that mainly plays basketball shoes. Its product line covers basketball shoes, sports casual shoes and sportswear. In the field of basketball shoes, Jordan has a high popularity and market share, and its product design style is fashionable and high in technology, which is deeply loved by consumers. NB is a sports brand focusing on retro jogging shoes, and its product line covers jogging shoes, casual shoes and sportswear. In the field of running shoes, NB has a high popularity and market share, and its product design style is simple and comfortable, which is also deeply loved by consumers. Generally speaking, Jordan and NB have different product positioning and market grades, and each has its own advantages.