KA(KeyAccount), literally translated as key customer, means key customer and important customer in Chinese. For supplier enterprises, KA store is a direct selling terminal platform, which has great advantages in business area, passenger flow and development potential.

KA customers come from multiple channels, including hypermarkets, supermarkets, convenience stores, restaurants, hotels, transportation, clothing, 3C digital, mother and baby, B2B e-commerce, B2C e-commerce, short video platforms and other channels.

Important customers of retail industry: enterprises that produce daily consumer goods such as food and beverage, detergent and 3C products sell their products to consumers through retailers, and the most important customers selected from these retailers become KA customers.

KA customer's maintenance skills

1, establish a long-term relationship

Establishing a long-term and stable relationship with KA customers can enhance their trust and loyalty to you. In business cooperation, we should always be honest and professional, and actively respond to their needs and problems.

2. Understand customer needs

It is necessary to deeply understand the needs and preferences of KA customers in order to provide them with better products and services. In addition, we should understand their business models and trends in order to better predict future demand.

3. Provide customized services

According to the needs and preferences of KA customers, providing them with customized products and services can increase their loyalty and satisfaction with you.

4. Keep communication open.

Maintaining good communication with KA customers and responding to their emails, phone calls and information in time can increase their satisfaction and loyalty.

5. Visit customers regularly

Visiting KA customers regularly to know their latest needs and problems can increase their trust and loyalty to you.

The above contents refer to Baidu Encyclopedia -KA.