When we walk into a farmer's market, if all the doors are unified, we want to buy things, but we can't find the destination. So designers need to work hard at the door. Every store has its own characteristics, and designers need to impress customers through clever design.
The design of the door head looks like a simple design, but it blends the reality with the cultural background of the farmer's market. Only by combining these can we better reflect the style and characteristics of the farmers' market, attract customers' attention and add popularity to the farmers' market.
Second, the booth design
Entering the market, stalls of all sizes are combined together, and all kinds of dishes, dry goods, aquatic products and other foods and condiments that people need in their daily lives.
Therefore, there are many stresses on the rational distribution and design of booths, which require "concrete analysis of specific problems", and the booth design between different formats is also different.
For vegetables, in order to maximize the display table area and the best visual effect, it is generally designed as an inclined table, so that the moisture in vegetables can flow accurately to underground pipes.
Booth design should not only meet the requirements of various formats, but also look at the width of the booth, the depth of operation, the height of the table, whether it is suitable for consumers to obtain goods, and whether the operators are good at sales, which are directly related to the design experience.
Third, the lighting design
A good farmer's market design should not only consider lighting and beauty, but also create a beautiful and elegant atmosphere in space. Different booths and formats have different color requirements and colors for lighting.
For example, the vegetable area should have a green light; Red light should be used in the fresh meat area; The cooked food area can be designed in yellow; Blue light will be used in the water area. Tailor-made lighting design for various formats can highlight the characteristics of goods, create unique visual effects and stimulate people's desire to buy.
Fourth, the drainage design
There is a science in the design of farmers' market, that is, drainage engineering, because farmers' market is a place with dense passenger flow and frequent transactions, especially in aquatic areas, which is easy to produce wastewater and sewage. How to do a good job in drainage design is particularly important.
Farmers' markets that have not been professionally designed often become synonymous with "dirty and chaotic", and the sewage is flowing, and it is even difficult to leave, which leads to poor customer experience when shopping. This is also the basic impression given by the traditional farmers' market in the past.
Modern farmers' market, with special drainage design in different regions and levels, makes the inland surface of the market clean and dry, and the shopping experience is comparable to that of shopping malls, so that buying food is no longer an adventure of "protecting shoes".
How to build a standardized farmers' market and effectively gather customers? You need targeted farmer's market design. Hangzhou Baiying Design can help you.