▲ On June 5438+ 10, 2004, according to the skin characteristics of female consumers in China, Icarus launched plant essence cosmetics in the China market, including four categories of products: base makeup, eye makeup, lip makeup and manicure. Icarus Botanical Cosmetics was launched only two months ago, which led the new concept of consumption in cosmetics industry. The market response was enthusiastic, and even the demand exceeded the supply.
▲ In March 2005, Icarus (China) Commercial Center was established in Guangzhou, which laid a long-term strategy for Icarus to accelerate the development of China market.
▲ In April 2005, Icarus became the designated makeup brand of Miss World Tourism China in 2005.
▲ In June, 2005, 165438+ 10, Icarus won the honorary title of the most trusted cosmetics brand in China.
▲065438+2007 10, an authoritative international investigation agency reported that Icarus became the sales growth champion of major supermarkets in Hong Kong in 2006. At the same time, the data shows that the market penetration rate of Icarus in China has increased to the top 5.
▲ In May 2006, Icarus became the designated make-up brand of Miss Bikini Underwear Competition in China in 2006.
▲ In March 2007, Icarus won the honorary title of # 1 brand in China cosmetics industry.
▲ In April, 2007, China's largest cosmetics production base, which was invested heavily by Icarus, was officially put into operation.
▲ June, 5438+February, 2007, Icarus signed a contract with the movie star Li XiaoLu, with Li XiaoLu as the image spokesperson.
▲ In March 2008, Icarus won the honorary title of China Cosmetics Industry Quality and Credit Demonstration Brand.
▲ In April 2009, Icarus won the honorary title of the first choice brand of cosmetics franchise in China.
▲ On June 5438+065438+ 10, 2009, Ikalushi won the honorary title of AAA-level enterprise with quality credit in Guangzhou. Guangzhou Hongmei Cosmetics Co., Ltd. is a professional cosmetics production and processing enterprise, which was built by Icarus (Hong Kong) Co., Ltd. with an investment of 80 million yuan in 2007. Icarus is the makeup production base in China, and also provides OEM and ODM processing services for many makeup brands at home and abroad. Hongmei has strong strength, with more than 65,438+00,000 square meters of standardized modern workshop in Guangzhou, passed the ISO900 1 international quality system certification, and also has GMP production environment, first-class emulsification production equipment and automatic production line. For a long time, Hongmei has been fully in line with international standards in product research and development, production management, quality control and technological innovation, adhered to the principle of combining technical cooperation, introduction and independent innovation, extensively absorbed and introduced the latest scientific research achievements of South Korea, Japan, Europe and the United States, and cooperated with many professional institutions at home and abroad for a long time to conduct special research on technological innovation and product development. Hongmei has won a good reputation in the industry with its professional quality, reasonable price and good reputation. At present, OEM and ODM products are exported to more than ten countries and regions and are well received by customers.
Hongmei adheres to the concept of "quality assurance is the foundation, scientific and technological innovation is life", adheres to first-class quality and builds first-class brands! Strong enterprise strength, advanced production equipment, strict quality system, perfect management system and high-quality staff ... this is the best confidence guarantee for Hongmei to consumers, and it is also the foundation to reassure consumers. Products are the basis of sales. Without good quality, all other efforts are castles in the air. Icarus China wins by quality, integrates professional skin knowledge, top-notch scientific research technology and high-quality natural plant raw materials, and devotes himself to developing high-quality plant makeup, so that the beauty lover can have real health, Excellence and beauty from the inside out. We are convinced that quality is brand and quality is life! In fact, Icarus now has a large number of repeat customers and referral consumers in China, and they have gradually formed valuable customer resources for Icarus.
At the end of 2007, in a national cosmetic consumer brand survey, we found that consumers thought Icarus's poem:
● Good product quality
Good effect: moisturizing, not drying after use, feeling comfortable;
Pure natural plant ingredients, no spices, no greasy, no harm to the skin;
Good complexion: the natural pigment extracted from plants is not tacky and more natural than the same type of makeup;
Very shiny;
Good reputation: more and more friends use it, and the reputation is good;
Almost all the respondents who used Icarus products said they would continue to use them.
● Good brand image
A young woman in a purple dress is beautiful, young, confident, noble and of good quality. Make-up was designated for Miss World Tourism Competition in China in 2005.
Designated Makeup for Miss Bikini Underwear World Competition in China in 2006
China Cosmetics Industry in 2006 [Plant Cosmetics No.65438 +0 Brand] (issued by China Department Store Commercial Association)
2007 South New Silk Road Model Competition and New Silk Road Fashion Week Cooperative Makeup
In 2007, Sohu. Com [online beauty selection contest] cooperation makeup.
In 2007, China Cosmetics Industry [Quality Integrity Demonstration Brand] (awarded by China Quality Integrity Evaluation Center)
In 2008, Guangzhou [AAA Enterprise with Quality Credit] (issued by Guangzhou Administration for Industry and Commerce)
In 2008, "Girlfriend" [Looking for Ever-changing Elves] cooperated in a large-scale national tour.
China Cosmetics Industry in 2009 [Franchised Preferred Brand] (released by China International Famous Brand Association)
Ms Xie Ailan, President of China International Famous Brand Association and Chairman of China Quality Management Association, presented the award to Icarus.
As an authority and pioneer in the field of plant makeup, Icarus has long been based on the latest makeup, skin care technology and global technical cooperation system in Europe and America, integrated the profound traditional health culture of the East and the West, drew inspiration from natural plant ingredients, extracted the essence, and developed first-class quality conservation plant makeup. The unremitting pursuit of the color of makeup and the function of plant maintenance has brought a large number of innovative products in the history of Icarus' poetry, and also laid the position of Icarus' poetry in the makeup field. In the future, whether in China or other parts of the world, Icarus will continue to devote itself to the research and development of high-quality plant cosmetics, and strive to provide consumers with more and better products and services, and at the same time, it will strive to open up new ideas and seek new innovative fields. We believe that the quality products of Icarus will bring more colorful colors to the world.