When it comes to Chanel, most people immediately think of its iconic double C logo, No.5 perfume, classic little black dress, lipstick and bags ... As a world-renowned luxury brand, Chanel has gained a lot of die-hard powder and made countless girls willing to eat soil for it. Chanel is not only a popular brand, but also an unshakable fashion empire. Since its birth, every season's new products have led the fashion trend for more than 100 years.
More legendary than Chanel Kingdom is its founder coco chanel. There are too many mysterious stories about her: she was born in poverty, but she established a world-famous fashion kingdom; She changed from a captured mistress to a business tycoon, and finally compared with the gold master; Because of her secrecy, her life experience was fascinated with a mysterious color; She has dated countless men, but no one can bring her into marriage.
As a legendary woman, there are many movies and books about it. Because Ms. Chanel deliberately beautified and concealed some experiences, it also puzzled the people who wrote his biography, and each version of the story was a little different.
The Legendary Life of coco chanel is the only biography authorized by French Chanel Company, which contains classic photos of Ms. Chanel. This book was also written at the invitation of Chanel Company to commemorate the 28th anniversary of Chanel's birthday/kloc-0. Along the imprint of this book, we can trace the legendary life of Ms. Chanel.
Being born into a family is a pain that Ms. Chanel doesn't want to talk about. Those experiences were so painful that Chanel was always vague in interviews. He told some stories about her experience and hid some, so the stories about her experience from different friends are different.
From Ms. Chanel's few words, people can still roughly understand that she was born in a poor family, her father was a very irresponsible love rat, her mother gave birth to several children one after another, but her father not fade away did. Chanel's mother died at the age of 1 1 after years of constant childbirth and hard work.
After his mother died, his father, who had never been seen, finally appeared, but he did not take up the responsibility of being a father. He has five children. He apprenticed the boy to the farm, sent the girl to the monastery, and then left alone.
She was born in poverty, was abandoned, grew up alone in a monastery, had suicidal thoughts, and her favorite place was the cemetery, always looking forward to being abducted ... This was Chanel's childhood experience.
After suffering, people are always reluctant to recall, and are more inclined to fabricate some lies to deceive their memories.
In Chanel's story, her father existed in her childhood, and she fantasized that she was her father's favorite child. As for the experience of being abandoned, she always tries to make excuses for her father. She said that his father abandoned them in pursuit of his dreams. In another version, she said that she was not sent to an orphanage, but was put in foster care at her aunt's house. It was her sister who was really sent to the orphanage ... she didn't want people to give him too much sympathy.
Chanel's childhood is dark. She can only cover up her pain with beautiful lies, and the influence of family on people will be quietly implanted in her later life. Later, after Chanel became famous, she designed many works with childhood shadows.
Chanel had to leave after the abbot reached the age of 18 because she didn't want to be a nun. She started as a small tailor in a shop, and Chanel's beauty attracted a large number of officers. For a little girl from a slum like her, maybe marriage is the best shortcut to get out of trouble, and soon she became the mistress of one of the officers, Balesen.
Chanel's position in Barents is very embarrassing. Baleson has many lovers at the same time. She is neither a maid nor the hostess here. She didn't want to be a canary in a cage by Baleson, so she chose to run away.
Cobo, the second man in Chanel's life, is the love of her life. Cobber is also a handsome rich second generation with many lovers. Chanel realized that she couldn't be attached to men all her life. She wanted to have her own career, so she opened a straw hat shop with the support of two boyfriends. Unexpectedly, her business grew bigger and bigger, and her fame finally surpassed that of her boyfriend. The clothes she designed broke the rules of the upper class and were highly sought after by French celebrities.
Chanel's road to entrepreneurship seems to be smooth sailing. In addition to the help of the nobles, it also has a lot to do with her personality. If she is not stubborn and unwilling, she may be a nun in a monastery for life; This is not dissatisfaction with the status quo. He may be a small tailor in a clothing store all his life. If he doesn't want to be independent and self-reliant, he may be content to be a canary hidden at home by the rich second generation playboy. Chanel has stubbornness and unwillingness in her bones, and these characters have also accompanied her to lay an unshakable business kingdom.
After the success of Chanel straw hat business, it began to enter the fields of clothing, perfume, bags and so on, and set a classic brand.
In the upper class of France at the beginning of the 20th century, women always wore this heavy big skirt. In order to make it look more fluffy, they had to wear a big bracket inside, and at the same time, women were tied up. Arsenal broke this rule by designing sweaters and trousers for women to protect them from fatigue and breathlessness.
During World War I, the economic downturn in France was not suitable for this stage, but Chanel found another way to make chic clothes with simple and cheap fabrics. These simple clothes are very suitable for women's work needs in wartime, so they are very popular in the market, earning 200 thousand gold francs in just one summer.
This stage can be said to be the accumulation of Chanel's funds, which soon paid off the money originally funded by others, and he also had enough confidence and capital to deal with the dissatisfaction of life.
To make a brand last for a long time, there must be some classics. Speaking of Chanel, it is a classic little black dress, the most popular perfume No.5 and a 2.55 sachet.
The design of the little black dress was inspired by the death of Chanel's beloved Cobb. After Cobb died in a car accident, she couldn't walk out like that. She decorated all the bedrooms in black to mourn her beloved.
"I love black so much. Its power travels through time and space, sweeping everything." Chanel later introduced a little black dress, which was called Ford skirt at that time. Before that, people seldom incorporated serious black into their daily clothes. The little black dress was a great success as soon as it went on the market, which made Hepburn's classic image.
After the success of Little Black Dress, Chanel focused her keen business sense on women's perfume. With the help of the famous perfumer Ennis Bao, chanel no.5 perfume was launched on 192 1. This perfume has been the star explosion of Chanel since its birth.
Chanel said: "This is an unprecedented perfume, a perfume for women." No.5 perfume perfectly combines natural raw materials with synthetic raw materials. When it was launched, the demand was in short supply on five continents, which attracted countless women to be crazy about it.
After that, Chanel launched the 2.55 handbag, which is also a classic explosion of Chanel. Before that, many women used handbags, and Chanel added chains to traditional handbags to make them exquisite and practical.
In addition to the classic explosions such as hats, sweaters, straight skirts, little black skirts and sachets, Chanel has also been involved in jewelry, watches, women's shoes and skin care products, and has achieved great success in every field. 193 1 year, Chanel was invited to Hollywood to pose for American movie stars. She not only got sky-high salary, but also became famous in Hollywood.
Chanel's career is undoubtedly extremely successful. She not only created a fashion empire, but also left countless treasures for human fashion.
Chanel has been looking forward to love all her life. Among her lovers are Balesen, the love of her life, Cowper, the Duke of Simi who almost got married, a talented poet in distress, a tall and handsome Russian victim, and a despised Nazi officer ... Chanel is always humble in her dealings with them, and tries to take care of men's self-esteem after becoming famous.
Chanel had a wonderful time with them, perhaps because the pain in "Home of Origin" was too deep, perhaps because she didn't love them so much, and finally went for a ride. He was always alone when she died. Not married and childless, she said it was a lifelong regret.
There are too many love stories and gossip about her, and this part is often criticized. She was never a hero, but she chose to be what she wanted to be.
Today, countless people come to Chanel's headquarters at 3 1 Campen Street in Paris, France. In this place full of Chanel products, people always have an illusion that Ms. Chanel has always been here and never left.