For consumers, they can buy clothes on Taobao, Tmall, JD.COM and other traditional e-commerce platforms, recommend clothes through WeChat friends circle, obtain new clothes information through instant chat tools such as QQ group, and learn about and buy new clothes from clothing manufacturers' websites and self-built shopping malls. In addition, online payment and offline delivery are also one of the next channels to buy clothes.

Clothing network marketing is a book published by Donghua University Press 20 13. This book absorbs and draws lessons from the latest online marketing theories and successful online marketing cases, and comprehensively and systematically introduces the theories, modes and methods of clothing online marketing? .

Editor's recommendation

As a new marketing method, network marketing has penetrated into all aspects of enterprise production and operation and people's lives, and more and more enterprises feel the strong vitality of network marketing.

At present, network marketing has been accepted by clothing enterprises and quickly applied to clothing marketing practice. How to effectively carry out clothing network marketing has become a hot spot in the research and practice of clothing industry and enterprises. This book is a practical guide to clothing online marketing.

As a new marketing method and business philosophy, network marketing has been accepted by the clothing industry and quickly applied to clothing marketing practice. At present, clothing enterprises have carried out online marketing in various places, but how to effectively use online marketing means to improve the business performance of clothing enterprises is a topic that people in the clothing industry pay more attention to and continue to study.