Less is a high-end women's clothing brand under Jiangnan Buyi.
Brand values: Life attitude determines the pursuit of quality. Brand positioning: high-end designer women's clothing brand. Adhering to the innovative concept with design as the core, we integrate nature and technology, tradition and innovation, skill and fashion in a professional way of thinking, pay attention to the quality interaction between fabric materials and soft silhouette, and better interpret the design concept of "less is more". Brand concept: nature, technology, city, elegance, get twice the result with half the effort. Store style: presenting the intersection of space and clothing. Target audience: intellectual women over the age of 28 who are pursuing innovative dress concepts and personalized dress experiences. Product development concept: "Nature, technology, city and elegance" is the core concept pursued by less brand. Mainly made of natural materials, selected high-count and high-density natural fibers woven by special technology as the basic tone of the fabric-mulberry silk, silk wool interwoven, silk cotton blended, high-count cotton, cashmere yarn, merino wool coat, roll-coated sheepskin, visual cowhide and fur to form a delicate and textured spindle shape, artificial fiber blended and functional materials to strengthen the fabric structure; Starting from the relationship among people, fabrics, clothing and fashion, we should scientifically consider the comprehensive effects of clothing style, silhouette, proportion, color and manufacturing technology in order to develop more scientific and reasonable personalized products. Carefully frame the smart combination of series sense and clothing to shape the simple, individual and independent high-quality life attitude of urban women. Finally, a unique female image belonging to LESS was created. Brand platform background: 20111February, LESS brand officially became a high-end designer women's clothing brand operated by Jiangnan Buyi Clothing Co., Ltd. in Chinese mainland. The company will make use of the superior resources of Jiangnan Buyi, adhere to the innovative concept of design as the core, and strive to create a high-end women's brand that combines design innovation with high-quality life.
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