Peak Sporting Goods Co., Ltd. ("Peak Sports" or "the Company") is a leading sporting goods brand enterprise in China, mainly engaged in the design, manufacture and distribution of "Peak" brand sporting goods, including footwear, clothing and accessories.
As one of the pioneers in China's sporting goods market, Chairman Peak Sports started the OEM business of footwear products on 1988, and founded the "Peak" brand on 199 1. The company was officially listed on the main board of Hong Kong Stock Exchange on September 29th, 2009 (stock code: 1968). HK)。
20 1 1 year
In March, Peak signed a partnership agreement with the Executive Committee of the 7th China City Games, and Peak became the first "highest level partner" in China.
In February, Peak held a press conference at the Beverly Hills Hotel in Los Angeles, announcing the formal establishment of Peak's American subsidiary, which will fully enter the American market on 20 1 1.
20 10 year
65438+ February Peak sponsored the Iraqi delegation to participate in the "20 10 Guangzhou Asian Paralympic Games"
165438+ October Peak helped six countries, including the Iraqi Olympic delegation, the Lebanese Olympic delegation, the Tajik Olympic delegation, the Palestinian Olympic delegation, the Iranian National Basketball Association, and the Kyrgyz National Football Association, to participate in the 20 10 Guangzhou Asian Games, actively launched the "Western Strategy" and built a blueprint for corporate marketing.
10 Peak successfully renewed its contract with the NBA team New Jersey Nets, further expanding its advantages in the global basketball field.
In September, Peak signed Patrick Patterson (Houston Rockets) as the brand spokesperson.
In September, Peak announced the signing of the International Women's Professional Tennis Tour (WTA) at Guangzhou Xinghewan Hotel, and announced the signing of WTA star Olga. Gvotsova is its first tennis spokesperson. This is an important step for Peak to extend to the tennis field with professional basketball as the core.
During the "20 10 World Basketball Championship" in August, Peak sponsored six national basketball teams, including Australia, New Zealand, Serbia, Iran, Lebanon and C? te d 'Ivoire, and continued to spare no effort to promote the development of international and domestic teams.
In August, Peak reached an official strategic cooperation with "20 10 Four Continents Youth Men's Basketball Challenge".
In August, "Gathering Dreams and Fighting for Glory-2065438+00 Peak Team Tour to China" was a complete success.
In July, Peak sponsored the International Road Cycling Race around Qinghai Lake for the fifth consecutive year, helping to build an international race.
In May, Peak held the "Fight to the End" Peak 2010-201kloc-0/winter and spring new product ordering and marketing meeting in Xiamen. This meeting continued Peak's consistent internationalization strategy, renewed the contract with the Stankovic Cup Intercontinental Basketball Tournament, and concluded an agreement with the New Zealand Olympic Committee, the Serbian Basketball Association, and Jiangsu Satellite TV, which strongly controlled the superior resources at home and abroad.
In April, Peak 2009 Corporate Social Responsibility Report was released.
065438+ October Peak launched the "Peak Youth Training Development Plan" in Beijing and NBA, and listed it as a long-term plan for brand development.
In 2009
65438+ February Peak signed NBA player Jason? Jason Richardson is the face of Peak.
65438+ October Peak signed NBA player Carl? Carl landry, Kyle? Kyle lowry and Kevin? Kevin love, as its image spokesperson.
In September, it was successfully listed on the main board of the Hong Kong Stock Exchange.
the year of 2008
65438+February, Peak signed Deakembe? Dikembe mutombo, Ron? Ron Artest, Sasha? Sasha vujacic, Sony? Sonny weems, darnell? Darnell jackson's image is endorsed by five NBA stars.
In September, Peak helped launch Shenzhou VII as a partner of China's space industry.
In September, Peak's international image spokesperson Sean? Shane battier's "2008 China Love Tour" was a complete success.
In August, Peak held an image spokesperson Jason in Beijing. Media meeting in jason kidd
In August, Peak sponsored the Olympic delegations from Iraq, Cyprus and Lebanon to participate in the 2008 Beijing Olympic Games.
In July, Peak renewed its partnership with China Aerospace Industry and continued to be the only designated sports equipment of China Aerospace Foundation.
In July, Peak sponsored the Olympic basketball warm-up match: "Diamond Cup" men's and women's basketball match, and became a strategic partner of the match.
In June, Peak became a volunteer partner of "Smile Beijing" in 2008, focusing on Olympic marketing.
065438+ October Peak became the top sponsor of Iraqi national men's soccer team.
In 2007
65438+ February Peak became a global partner of Cyprus Olympic Committee.
65438+ February Peak became the first China sports brand to cooperate with WNBA, and at the same time cooperated with WNBA player caner? Janelle McAwell, Irene? Erin Buescher and Marty Ajavon signed an endorsement agreement.
165438+ October Peak sponsored NBA Bucks, and the two sides formed a strategic alliance partner.
10 Peak signed a cooperation agreement with NBA China and became the official market partner of NBA China.
In August, Peak sponsored the Iraqi national team to the 2008 Beijing Olympic Games and became a global partner of the Iraqi Olympic Committee.
In July, "Battier's China Tour 2007" was a complete success.
Soaring, 2006
In 65438+February, the "Battier I Generation" combat boots independently developed by Peak and equipped with Peak Pkrocket three-level shock absorption technology accompanied Battier in the NBA.
Sean in September? Shane battier passionately joined Peak and became the global image spokesperson of Peak.
In September, the Australian women's basketball team won the world championship in an unbeaten record wearing the Peak one-piece basketball suit.
From 2006 to 2008, Peak sponsored the International Road Cycling Race around Qinghai Lake for three consecutive years.
In 2005
65438+February became the first China sports brand to enter the NBA.
In September, Peak became the "China Aerospace Partner" and became the only sports equipment selected by China Aerospace.
From 2005 to 2008, Peak became a strategic partner of Stankovic's Intercontinental Basketball Champions Cup for four consecutive years and participated in international competitions.
From 2005 to 2008, Peak became the equipment sponsor of Europe's top basketball league (All-Star Game) for four consecutive years.
In 2005, Peak launched the brand internationalization strategy in an all-round way.
In 2004, Peak became the special equipment for basketball teams in Uzbekistan, Greece and other countries.
In 2003, Peak became a strategic partner of CBA, challenging the goal of becoming the first basketball brand in China.
In 2002, "God of War" Liu Yudong joined Peak and became the brand image spokesperson of Peak.
In 2000, Peak sports series clothing came out and became a comprehensive sports goods brand.
1998 peak began to sponsor the national men's basketball league a and b.
1997 "peak" intangible assets reached19.99 million yuan, establishing a leading position in the sports industry in China.
1995 Peak passed the ISO9002 quality system certification.
1993 Peak was introduced into CIS system, and the trademark of Peak was registered in 68 countries around the world.
199 1 officially launched the "Peak" brand and sponsored the "August 1st" men's basketball team. In the same year, the "Bayi" team won the championship.
1989 company was formally established.