The main concept is the compound lifestyle, which started with groceries. The four letters "niko" in the brand niko and Chinese come from "No one I know has his own style", and you can feel the style it wants to convey from the brand name. Niko and its design will bring infinite possibilities to consumers, and the comfort and intimacy like the girl next door is the feeling brought by the brand.
Brand introduction:
As a composite lifestyle brand, niko and is a Japanese collection store, which was established in 2007 to play the role of life innovator and guide. Starting from "people are not born complete" and taking "style editing" as the brand positioning, we provide every consumer with all-round life creative proposals such as clothing, catering and articles.
This is in line with the trend of attaching importance to the purity of culture and life and the trend of linking spirit and creativity in Japanese society in the past decade. Niko and's brand life concept has also penetrated into store display, product design, packaging style, category extension and other aspects.