A plan is a written plan that defines the time, place, purpose, expected effect, budget and method of the action. How should we make a plan? Now I bring you a marketing plan, I hope you like it!

About the marketing activity plan 1 I. Promotion theme

Live young, young or never young!

Second, the promotion time

_ _ year x month x day

Third, the promotion location

Sange Campus _ Campus Business Hall

Fourth, promote information dissemination.

_ _ Business hall SMS to inform campus telecom mobile phone users:

Dear students:

Hello!

College _ _ business hall will hold _ _ mobile phone into the campus promotion meeting from _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

Users who participate in the event will have the opportunity to draw a grand prize-one black and one white mobile phone, and look forward to your arrival.

Verb (abbreviation of verb) promotion plan

1. During the activity, all campus users who buy _ _ mobile phones will be given portable travel speakers.

2. During the activity, all campus users who charge the phone bill of 50 yuan in the business hall can receive a beautiful gift with the bill for their own use only.

3. During the activity, users in the new campus will have the opportunity to draw a grand prize-a black and white mobile phone.

During the activity, users can get 1999 yuan for purchasing _ _ version of _ _ mobile phone at the terminal retail price of 1999 yuan, and then pre-deposit 1999 yuan for 200 yuan, in which the pre-stored 200 yuan phone bill will be returned in the month when they access the network, and the donated phone bill will be returned from the second month of the month when they access the network.

_ _ Version _ _ Mobile phone users can choose to enjoy 3G package or fly to Young39 yuan package. Then the campus telecom business hall is closed to the sale of bare-metal mobile phones, and users who need to buy bare-metal mobile phones can go to the electronic channel of the manufacturer.

Intransitive verb promotion budget

Gift quantity and price:

The price of gifts is controlled at 10 yuan/copy, and the number of gifts is 1 1,000 copies.

Apple _ _ mobile phones are available in black and white, each with a market price of 4999 yuan.

According to preliminary statistics, the cost of gift money is about 20 thousand yuan.

About marketing activity scheme 2

1. Promotion time:

March 6-9, 20_

Second, the implementation of marketization:

Wuhan area, Changsha area and Xianning area

Third, the way of activity:

During the 1. event, all business customers who book in advance can enjoy the hot spring package of 123 yuan/person, and travel agencies who book in advance can enjoy the hot spring package of/99 yuan/person.

2. Hot spring package includes: fish therapy pool, a rose, a sachet, a beauty mask and a cup of freshly squeezed juice.

Promotions in April and March:

March 1- March 3 1

1, price package:

"intimate lover" package (for tenants):

Two-day tour for intimate lovers (two people, including hot spring, fish therapy and standard double bed for one night);

Two tickets for hot springs (retail price 168 yuan/piece, package accounting price of 98 yuan/piece)+fish therapy double (retail price of 30 yuan/person)+standard double (big bed) room/night (retail price of 965438 yuan +08 yuan, today's individual price of 588 yuan), the price is priced at 598 yuan in advance.

Verb (abbreviation of verb) live activity content:

1, Hot Springs:

Visible Romance: During the activity, choose 5-8 suitable hot spring Tang Chi in the hot spring area and put fresh rose petals or other petals (the specific petals that can be put need to be communicated with the hot spring department, and the petals should be fresh, bright and clean) to create a visible romance in the hot spring. Pay attention to the freshness and cleanliness of petals and replace them in time according to the consumption of petals.

Smellable fragrance: During the activity, choose 3-5 suitable hot spring Tang Chi in the hot spring area and transform it into a red wine pool and a lavender pool. The concentration of red wine should not be too low, so that consumers can definitely smell the aroma of red wine clearly, and the lavender pool should also ensure a rich aroma; And for all other hot springs in Tang Chi, pay attention to the adjustment of the amount of added materials and the formula, so that consumers can smell the real fragrance.

Delicate feeling: During the activity, increase the number of milk Tang Chi to 3-5.

Moreover, the added creamer should ensure that the hot spring Tang Chi is white, so that consumers can feel the delicate lubrication of milk.

Audible elegance: during the activity, the background music in the hot spring area was changed to more lyrical piano music, violin music or more soothing songs.

2. Value-for-money gifts: On the day of March 8th, all female guests who come to the store will be presented with beauty masks, so that the girls can carry their beauty to the end; Send a sachet to let the sisters take the hot spring fragrance home;

Six, division of labor:

Hot spring department:

1. Buy red wine, milk, dried roses, lavender, facial mask and sachet hot spring Tang Chi for women in advance.

2. Buy X boxes of fresh roses that day.

3. On March 8th, the men's and women's dressing areas were exchanged, and the second floor was entirely used for women's dressing.

4. Ensure that all hot spring Tang Chi and shower areas can be used normally on March 8th.

Engineering department:

1.Assist the Hot Springs Department to inspect the business premises of the Hot Springs Department before March 5.

2. Assist in hanging banners.

Marketing department:

1. Make two banners and hang them in hotels, hot spring lobbies and doorways before March 5th.

2. Design advertising templates in advance and spread advertisements in Wuhan and Changsha.

Security department:

On March 8 1, two security guards were arranged to direct the parking of vehicles in front of the hot spring lobby.

2. Please ask security personnel to supervise the scalping site in front of the hot spring area.

Purchasing department:

1, according to the required items, purchase the materials required by various departments.

About Marketing Activity Plan 3

I. Types of clothing promotion plans

With the different purposes of clothing promotion, there are the following different types of clothing promotion plans:

1, combined with the marketing strategy of that year.

Specialty stores have the closest contact with consumers, and the relationship between companies and consumers depends on the presentation of marketing communication strategies. Launching marketing strategies with different themes every year can more actively establish consumers' recognition of brand image. Therefore, the annual clothing promotion plan combined with marketing strategy will make the brand image stronger and consumers' goodwill towards the brand will increase. At the same time, the combination of marketing strategies can also make the use of resources more concentrated and have lasting benefits. For example, the theme of the annual marketing communication strategy of a leisure clothing store is community life partners, and the clothing promotion activities held are mainly aimed at the community, showing the concern for the community and the belief in living together. Therefore, we will hold a clothing promotion activity of a community leisure competition to unite community feelings and increase the goodwill of community consumers to our store.

2. Consider the performance gap in off-peak season.

Almost any brand will have the characteristics of seasonal trend, and its performance will change to varying degrees. Therefore, this feature should be taken into account in the annual business plan. Of course, the planning of clothing promotion activities must take into account the influence of off-season. In addition to delaying the decline in performance, clothing promotion activities in off-season can also try to increase the awareness of brand image through visual clothing promotion activities. Due to the fierce competition in the peak season, clothing promotion activities are usually aimed at achieving performance.

3. Integration of seasonal characteristics

Festivals include national holidays and non-national holidays. National holidays, such as National Day, non-national holidays, such as Valentine's Day, Mother's Day, Father's Day, etc. In addition, the traditional festivals in China can not be ignored.

4. Annual clothing promotion calendar

The annual clothing promotion calendar takes the annual marketing plan as the strategic starting point and expresses the annual clothing promotion activities in the form of a calendar. The purpose is to make brands fully grasp the key points of annual clothing promotion activities from a strategic perspective, and at the same time plan clothing promotion activities with integrated marketing strategies.

Second, the theme clothing promotion plan

The so-called thematic clothing promotion scheme refers to the clothing promotion scheme with a specific purpose or project, which is most commonly used in occasions such as opening stores, anniversaries, social events and business circle activities.

1, open a shop

The opening of the store represents the development of new access points and the extension of service areas, which is a major event of the store. How many customers can be attracted during the opening period will affect the performance of the store in the future. Therefore, clothing promotion activities are usually arranged during the opening of the store to attract people and stimulate the desire to buy. The operation of the store depends on the maintenance of customers, so customer information is very important. Therefore, the clothing promotion activities during the opening period have to be paid more attention here. We might as well use the opening clothing promotion to leave customer information as the basis for future business circle training.

Since the store has been opened, there is of course an anniversary, so the clothing promotion activities of the anniversary have become the most frequently hyped topic at present. Although there are anniversaries every year, if we can add more creativity and snacks, we can still get out of the rigid model and create new topics.

3. Social specific events

In addition to sales, specialty stores are also information circulation centers on another level. Therefore, a specialty store must always be sensitive to social events, and it can be used as a topic of small talk when contacting customers at ordinary times, so as to draw closer to each other and build up feelings. When the incident happens, you can also hold clothing promotion activities, which means that enterprises care about society and stimulate purchases to improve their performance.

About Marketing Activity Plan 4

(1) Purpose of the activity

1, to improve the popularity and reputation of nearby Internet cafes.

2. Retain customers through activities and attract new customers.

3. Use word-of-mouth activities to increase traffic (consumption).

(B) Theme (advertising language)

1, New World of Network

2, the sea and the earth, my hero

(3) Activity creativity

(Creativity 1): Green Internet Cafe

The Integration of Cafe and Internet Cafe (Metropolis) —— The Integration of Tea Shop and Internet Cafe (County)

(Creativity 2): Dance Academy

Internet cafes focus on fast internet speed and games (hire professional gamers to be network managers)

(iv) Implementation of activities

1, timely delivery, membership card recharge 100 to send 20, charge 200 to get 50 and other preferential activities.

2. During the activity, some DM sheets were distributed, mainly in the square area near the school, which was crowded.

3. Customers who recharge their members for the first time will receive a cup of milk tea.

4, provide take-away service, so that customers can eat at any time if they want.

5, Monday to Friday to engage in special activities, 3 yuan every hour on weekends, Monday to Friday 2. 5 yuan per hour

6, birthday special, how many hours are free ~ ~ (according to the store itself)

7, lucky draw, customers can specify the time on the computer lucky draw, get fruit drinks and other small prizes.

8. Cooperate with small take-away restaurants, you can help bring in more customers, and they can help you hand out some leaflets (when customers come to eat).

Note: The above contents can be determined according to the size of Internet cafes.

(5) Ambient atmosphere

1, put some potted plants on the table, which looks comfortable and is good for your health.

Try to ensure that the environment is not too noisy. If someone makes trouble, deal with it as soon as possible.

(VI) Service attitude

1, cashier, don't be too untidy, greet customers with a smile.

2. If the customer has any problems, the network administrator should deal with them in time.

3. Customers order food, and the front desk (cashier) helps customers order food and deliver food.

(7) Guarantee of facilities

1, repair the machine in time if there is any problem.

2. The indoor air should be fresh, and it is best to have a smoke-free Internet cafe and a smoking area.

3. Computers, tables and floors need to ensure that there is no residual garbage. The hygiene of toilets needs to be done well.

4. A shower room can be set up for customers to take a bath. (According to the flow of people around you, consider whether to set up an economic circle)

5, the bar needs to note some fruit drinks, snacks, customers can place an order on the computer, and then someone will send it. (timely)

6. The sign of "safety exit" should be clearly visible, and the "fire extinguisher" should also be placed in a conspicuous place.

7, improve the network speed, the network speed should not be too slow, to make customers feel comfortable.

About marketing activity scheme 5

First, the market environment analysis:

Macro analysis: Huangcai is located in the west of Ningxiang and belongs to an important town. Cuiping, Jinma, Baihe, Guan 'ao, Badushui, Zuta and Jingchong are close to Huangcai, and the tourist space is vast.

Micro-analysis: There are five or six shopping malls and many wholesale grocery stores in this town, and there may be new ones in the future, so this shopping mall should be eager to transform and improve its management mode.

Second, the market positioning analysis:

There are fewer enterprises in this town, and the main sources of residents' income are:

Income from going out to work

Agricultural income and sideline income

In view of this situation, our store should locate middle and low-grade products, focusing on daily necessities and food.

3. Analysis on the channels and ways of shopping in shopping malls;

Reducing the purchase cost is the most fundamental factor in the development of our store.

Buy goods in the supermarket to reduce the cost of goods. The nearest supermarket in our store is Gao Qiao Market.

B signing a contract with suppliers and settling accounts on a monthly basis will help to achieve the purpose of financing and purchase new products for ordering.

C suppliers deliver goods regularly, saving freight.

D reached an agreement with suppliers to make profits through commission, which is conducive to the disposal of secondhand goods. Our store can devote itself to sales without considering the excess inventory.

E always pays attention to the market dynamics, which makes our products eager for new ones.

Fourth, the internal management analysis of shopping malls

Create a good shopping environment. (Appendix)

The dress of employee B gives people a sense of professionalism and attracts customers.

C employees put service first and retain customers. Smile at customers, pay attention to 5 meters, pay attention to 3 meters, and strike up a conversation 1 meter.

D shop should have an inspiring slogan, * * * and upward.

"Start from small things, start from yourself, do your best and look to the future."

Take the manager responsibility system.

There are morning meetings and parties every day. The morning meeting will explain today's tasks and new trends. Summarize the information reflected by the parties and employees.

V. Shopping Mall Sales and Customer Analysis

Sales are the total increase of our profits. If you want to make a profit, you must do a good job in sales wholeheartedly.

Sales: A adopts employee responsibility system to improve enthusiasm and sales volume in the form of sales competition.

B hold promotional activities every day to attract customers.

C get a fixed-point special every day.

D attract customers in the form of "everyday parity".

(See A, B, C and D in the Appendix)

Customer: A establishes customer files and conducts online marketing.

Employees reflect the latest trends of customers and meet new demands.

Analysis on the name and development space of shopping center

The national supermarket is a shopping mall that has been in operation for decades. It has a fixed customer base and will have greater development opportunities in the future.

1 registered trademark

Registering under the names of qm Quan Min, qm Quan Min Optional, qm Quan Min Shopping Mall and qm Quan Min Store has two advantages:

The registration of trademark A gives customers a moment's trust and keeps repeat customers.

B can open a franchise chain store, unify the marketing plan, achieve the purpose of financing and expand the scale of our store.

2 Self-created goods

Some of the goods we are now dealing in are bulk products without trademarks, which can be packaged by ourselves and labeled with their own trademarks.