Brands give products more added value, and people consume brands more to pay for added value. The economic crisis has accelerated people's reflection on brands, and the post-brand era is coming. Shanzhai famous brands are popular now, meeting people's demand for low prices. However, the cottage is still copying the brand after all, and the real post-brand era is not a cottage, but a whiteboard. Enterprises with high-quality product production capacity will inevitably have a large number of high-quality products to the market after bidding farewell to OEM. And these products with no brand or little brand awareness are whiteboards. Whiteboard means only quality without brand. Whiteboard is the most cost-effective, and people don't have to pay for the added value of the brand. Whiteboards sell the use value that people need.

The popularity of whiteboard will be a trend and the ultimate trend of people's consumption maturity. Whiteboard will also become people's life attitude, pragmatic life attitude and post-brand life attitude.