KENZO is a French brand founded by Kenz not Takada, which combines the calm artistic conception of oriental culture with the enthusiasm and liveliness of Latin nation, boldly and innovatively combines colorful colors and flowers to create lively, bright, elegant and unique works. KENZO made his mark in fashion from 1970 and joined LVMH Group from 1993. Since then, KENZO's clothing, accessories, tableware and perfume have been more widely welcomed.

Brand story

The world fashion stage has long been monopolized by Europeans and Americans. Once upon a time, several designers from the eastern island country of Japan stood in the center of this stage with a little mystery, unpredictability and surprise. Ready-to-wear designer Kenz not Takada is one of the best. The success of this group of Asian designers with dark hair and black eyes not only brought a fresh and profound oriental style to the European and American-dominated culture, but also gave great encouragement and confidence to the fashion colleagues who fought in the East. They opened up a road from the East to "fashion prosperity". Kenz not Takada is famous for its eponymous brand "KENZO". This humble and humorous artist has a bright smile and long hair like a doll. He also experienced dark and difficult days on his way to Paris, but his works are never sad, just like Renoir's paintings, only happy colors and romantic imagination. Therefore, he is called "Renoir of fashion".