As we all know, Adidas is one of the world famous sports brands. Together with Nike, Reebok and other brands, it occupies the main market share of global sporting goods consumption. Adidas was founded in 1920 (the trademark of "Adidas" is registered in 1948).

When Adidas was founded, although it was just a workshop-style small enterprise, its vision has been aimed at the world market. Therefore, in the early days of the company's development, Adidas took product technology innovation as the driving force, opened up markets and improved brand awareness. "Function first" and "Best for athletes" are the principles of company brand development. Adi Dassler, the founder of Adidas, is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respects technology and quality and is keen on innovation. He achieved a number of technical breakthroughs in the production process of Adidas sports shoes, and successively obtained 700 patents. At the same time, Adi Dassler is also a pioneer in the production of sports shoes in the world. 1920, ADI invented the world's first pair of sports shoes for training. Under his leadership, Adidas gave birth to the world's first pair of skates and rubber-cast football spikes. The screw-in spikes developed by Adidas are a very revolutionary innovation, and people even think that they have made great contributions to the German football team winning the World Cup in 1954.

Adidas brand became famous in the world from 1936 at the Olympic Games held in Berlin, Germany. On the eve of the Olympic Games, Adi found jesse owens, an American sprinter who was eager to win the championship, and assured him that nailing shoes would definitely help his competition, but Owens refused at that time. So Artie suggested that he could try it on during pre-competition training. As a result, the use effect made Owens a treasure. He used Adidas spikes in official competitions. As a result, he won four gold medals in a row and shocked the world. Although Owens' own strength is beyond doubt, he chose Adidas running shoes among many running shoes. Owens' achievements made Adolf Hitler furious under the stage. Because of the unanimous hatred of Nazi Germany all over the world, the award-winning photos of Owens wearing Adidas running shoes are widely circulated all over the world. After the establishment of a world-famous sporting goods brand, the brand development of Adidas is still closely related to technological innovation. At the 1956 Melbourne Olympic Games, Adidas launched a subsidiary brand-"Melbourne", which was used to name Adidas' newly developed improved multi-button sports shoes. At that Olympic Games, athletes wearing Adidas sneakers won 72 gold medals, which greatly improved the brand awareness of Adidas.