Development course of G-Star brand
1989 Jos Van Tilburg, a veteran in denim clothing industry, was appointed by Secon group to set up denim clothing company.
Secon is a women's clothing group headquartered in Amsterdam, such as Turnaround, Another Woman and Creensstone.
It uses the laundry equipment and purchasing office of Bigstar Group from Switzerland, and decided to apply for authorization from Gapstar, a brand of Bigstar Group.
1990, Jos Van Tilburg invited Pierre Morisser (Liverto, C 17, LEE), a famous figure in French denim clothing industry, as a designer.
Gapstar, which is only sold in Belgium, the Netherlands and Luxembourg, has achieved some success.
1993 Gapstar began its global development strategy, first establishing a branch in Germany.
1994 Pierre Morisser was originally designed only for Gapstar.
Gapstar officially changed its name to G-Star in 1995, and introduced the concept of original cowboy through elwood style.
1998 G-Star British company was established and officially entered Chinese mainland in the same year.
In 2000, G-Star Japan and the United States were founded.
In 2003, Jos Van Tilburg acquired G-Star from Secon Group.
In 2004, G-Star established 24 offices and 55 exhibition halls in 65,438+04 countries, including Scandinavia, Britain, the United States and Japan. The most important markets are German, Netherlands, UK, Italian, French and China.
briefs
Elwood series (including custom elwood, concept elwood and military elwood)
Ruger series
Core (and special of core)
Conwood series
work clothes
Elwood 10 Anniversary
The second place of the new 5-digit product number of G-STAR product is the product attribute! The specific classification is:
1. windbreaker and cotton-padded jacket
2. Small cotton-padded jacket and shirt
3. Pants
4. Skirts and hot pants
5.t-shirts, sweaters and sports coats
6. Knitted products
7. Accessories
8. Imported goods (marc newson and special goods)
Core: basic model
Self-cultivation: Self-cultivation
Suit jacket: suit (part one)
Knitting: sweater
The letter before the number
AGW: Category with five-digit item numbers of 1, "2", "3" and "4".
AGK: Category with five-digit item number, and the second place is "5".
Before: the five-digit category with the second item number "6"
AC: A five-digit category with the second digit of "7".
Art numbering
From 1998 to the end of 2002, G-STAR used a four-digit project number, with the first project number representing the production season.
1 Start:1Spring/Summer 998
Start:1autumn and winter of 998
3 Start:1Spring and Summer of 999
4 Start:1autumn and winter of 999
5 long summer: 00 Spring and Summer.
6 Start: 00 autumn and winter
7 beginning: 0 1 spring and summer
8 beginning: 0 1 autumn and winter
9 Start: Spring and Summer of 2002
0 start: 02 autumn and winter
Since 2003, G-STAR has been changed to a five-digit project number.
special arts and crafts
Raw cowboy is not initiated by G-STAR, and any untreated cowboy can be called raw cowboy. The early problem of the original denim was that it shrank greatly. Finally, G-STAR adopted the method of "SANFORIZE" to fix the fabric and solve the shrinkage problem. Now consumers don't have to buy two sizes larger to avoid the trouble of shrinking.
All G-Star jeans (fabric:) will be marked with the words "American cowboy". This kind of denim is not made in America, but made of cotton grown in America and cotton from America and Europe. The difference is that American denim can be bluer and whiter after dyeing, while the blue and white in Europe will be a little gray, so American cotton is specially chosen.
Special fabric
G-STAR jeans are unique in their careful selection of fabrics, such as:
-It is made of SLUBUARN (coarse slub yarn), and the pockmark effect on the woven denim is particularly obvious, which can be seen by the naked eye.
-g-g-star specially produces 1 1 oz jeans, which makes those guests who like jeans but don't like the feeling that traditional jeans feel too hard feel dry and comfortable. In addition, the density of this kind of cloth is low, and a little hand rubbing and stone grinding can produce a "worn" retro taste.
The most expensive fabric in the G-G-Star series is made in Japan. As we all know, denim made in Japan is meticulous in workmanship and still comes from traditional methods, bringing out a quaint taste. This kind of cloth is also made of slub cotton yarn of different sizes. After hand rubbing and repeated rinsing, the effect is unforgettable and it is very popular in the European market.
-Other fabrics also have different characteristics: 12 asbestos cloth has low density, and it will feel natural after a little hand rubbing and stone washing, which is very popular with guests;
-G-G-Star's RAWDENIM has been specially treated by SANFORIZE, which makes the fabric stable and not shrink, and has an original feeling, but it is not as thick as the traditional RAW DENIM, and it is not only comfortable but also light and cool to wear. Another feature of this kind of cloth is that green is added when bleaching and dyeing pigments are added at last, so the color of the cloth is blue with green.
-Generally, the BLACKBLUEDENIM sold in the market is equivalent to the dark blue cowboy. G-star chooses BLACKBLUEDENIM, dyes (or covers) blue cotton yarn with black pigment, and weaves it with white weft as warp yarn to become BLACKBLUEDENIM. This is also a kind of low-density cowboy. After manual friction and heavy stone washing, it has a bright color effect of black, black and blue.
Clothing price and buyer analysis;
Generally, the wearer has a certain cultural taste and received a certain higher education. In the busy work, I have been bound by the tense atmosphere and tight clothes.
In leisure, we should pursue a comfortable and relaxed environment, and at the same time, in order to publicize our personality, we will choose G-STAR.
People who like to wear G-STAR have certain financial ability. They are ordinary white-collar workers and college students.
They are a new force in society, with knowledge and skills and busy work. Pay great attention to personal style. The clothing is mainly for boys, which is suitable for more stable young men. The effect may be better for tall and strong men, but his design is simple and tough, and the foundation is relatively neutral, so many girls like to patronize G-Star.
G-star's clothing belongs to the leisure category. With it, you can do any exercise. Fit design and good fabrics make you equally comfortable in sports, so students and people who love sports also like it. It can be worn in any leisure activities and daily life. It's informal, but it brings you comfort.
Generally speaking, G-Star has a strong street style. Pierre? Mercet's design is avant-garde and unique, which can outline the dynamic side of young people and give people a strong street style, which feels like what we are talking about now.
Skateboarders' clothing style is also among them, but it is different from the loose trend of casual wear in North America and Japan and South Korea influenced by North America. The design of G-Star from the Netherlands is avant-garde and unique, but elegant, just like European casual wear pays attention to comfort and elegance.
G-star is not the kind of designer brand that you will see on the fashion catwalks in Milan and Paris. Street style and basic style are its spirit, and its distinctive personality makes it a classic.
Because of its comfortable exercise, its fabrics are mostly cotton, lycra and spandex. It is more comfortable to wear and stretch when exercising.
Pants are mainly khaki, cotton cloth and jeans. Its fabric is very thick and has a strong texture. If it is in a cold place, it is definitely the first choice.
G-STAR's single products include denim series and knitting series. There are denim clothes, denim vests and sweaters.
The clothes fit better, but the pants are loose. Only the G-STAR classic jeans (ELWOOD 5620) with wrinkles in front of the knees are designed according to the human body structure, which is extremely comfortable and matches the posture. In Europe, its annual sales exceed1100,000 pieces. In clothing, there are not many decorations, but almost every style has a striking and publicity brand name. Make it look more casual. 330 1 is its iconic number, which is printed on most clothes. Most of the patterns on clothes are printed.