General managers of different teams will have different job responsibilities, which can be roughly divided into four categories.
In the first category, the closest to professional managers are former Guangdong bosses, Foshan bosses, Shenzhen bosses, and Jiangsu Kendia boss Shi. Both of them have several common characteristics: they are media people and have their own opinions on the professional basketball league under the market economy system in China; He is outspoken, defiant, dare to fire at referees and basketball associations, dare to challenge authority, and dare to tear anyone who harms the interests of the team (including fans and security guards), which has well protected his players and caused a lot of controversy. During their tenure as general manager, they brought great changes to the team, including complete club business development, commercial operation, promotion and marketing, and organizing fan activities. Guangdong Hongyuan once became the only profitable basketball club in the whole CBA under the rule of Liu Hongjiang, creating a unique eight-crown dynasty (he won five crowns after taking office). At the beginning of his tenure, President Liu went to the NBA to learn from others. He bought all the souvenirs in the NBA fans' shop and came back to let the team copy and sell them. In addition, he organized a carnival for the fans, withdrew the players' agency rights, signed a commercial contract for the team, and opened up media services and charity activities for the team. Under his leadership, Guangdong Hongyuan became the most professional club in CBA, and he also became the most professional manager in CBA. As a former basketball reporter, Shi turned to be the boss of Shaanxi women's basketball team and led the team to win three consecutive championships. Then she became the boss of Jiangsu Kendia Men's Basketball Team and signed a brand-new player contract. It has always been famous for its generous signing, which means it is similar to Liu Hongjiang II.
In addition, we have to mention Lu Hao, the former boss of Shanghai Men's Basketball Team, and Zhang Mingji, the executive director (who took over the club management at the end of 20 16). They also manage Shanghai Oriental Men's Basketball Team according to the modern enterprise system. The members of the club include news department, marketing department and other departments, and they have also achieved basic professionalism in many details. However, because half of all this was laid by boss Yao, directly inspired by him, and because Shanghai didn't get a decent performance until two years after Yao Ming took over in 2009, they were classified as the first and second managers.
The second manager is represented by Yan Xiaoming, the former boss of Liaoning Men's Basketball Team, Yuan Chao, the former boss of Beijing Team (retired at the beginning of 20 17) and Geng Jie, the beautiful boss of Sichuan Men's Basketball Team. What they do is relatively conservative, mainly responsible for the formulation and distribution of the team's salary system and bonus, and introducing players; In addition, it also includes the administrative expenses of the team's big and small affairs such as booking air tickets and hotels. To sum up, financial management and "big housekeeper" are the main responsibilities, with only a very small proportion of business development and operation. Among them, Yan Xiaoming has always been the leader of sports industry in China. More than ten years ago, he assisted director Li Yuanwei in the reform of basketball in China. 14- 16 is his second term as general manager of Liaoning men's basketball team. Based on relevant experience and information, he created a set of salary and bonus management system for Liaoning basketball team, which became a major reason for the re-emergence of Liaoning.
The third kind of managers are basically "boss+head coach", represented by Gong Wei from Xinjiang and Qingdao, which is somewhat similar to the "president of basketball affairs" in the United States. They are mainly responsible for the management of all matters related to basketball affairs in order to remove the inconvenience and restriction of power.
The fourth type of manager ... we won't give examples. Teams whose names you can't think of basically belong to this category, and their responsibilities. . Like a team leader.
To sum up, the duties of an excellent CBA professional manager include: business development, operation and promotion (including sponsorship and endorsement, etc. ), media public relations, signing contracts, trading, introducing personnel, etc. Negotiate the distribution of wages and bonuses, organize fan activities, create the image of the club, and establish a reasonable club management team, including setting up major departments such as marketing, ticketing, media (news) and marketing to manage team affairs. More "clubs" and "teams" should be separated and managed as an enterprise, and the size of the team should be managed by the coaching staff.