Place of registration: Paris, France (1970)

Designer: Gao Tian Jian III

Brand line: 1) Jungle JAP: Fashion

2) Kenzō Takada used to be men's wear, but later women's wear was added.

3) Kenzō Takada in the jungle: juvenile costume.

4) Kenzō Takada in the city: women's wear.

Variety: clothing, purses, accessories, watches, glasses, home accessories, bath products, perfume, golf equipment.

Free space: The first principle of his design is "natural fluency and free movement", which refers to the structure and the pursuit of respect for the body. Kenzō Takada is the first fashion designer to adopt the traditional kimono-style direct cutting technique. Without any discount or hard materials, he can keep his clothes straight. He said: "Through my clothes, I am expressing a spirit of freedom, which is simple, pleasant and light in terms of clothes."

Exotic customs: His inspiration ranges from South American Indians, Mongolian princesses, Turkish maids with Chinese traditional patterns and characters to Spanish knights, just like having experienced an unforgettable journey with him, bearing the dazzling national light of various countries, waiting for people to explore, especially his preference for the magnificent and mysterious colors of the East, enabling him to integrate different national characteristics.

Iridescent hue: He imagined the four seasons as summer, and transformed exciting patterns in color. Red, bright purple, eggplant, khaki, oil blue and other deep wines with national characteristics are often used by him, forming a colorful combination with a warm feeling, which combines into a stronger effect and sets off each other.

Happy flowers: KENZO's patterns are often taken from nature. He likes beautiful little creatures such as cats, birds, butterflies and fish, especially flowers. Including flowers of nature, China Tang suit and traditional patterns of Japanese kimono. He used thousands of dyeing and combination methods, including hand-printed batik handed down by his ancestors, to express flowers, so that his fabrics always showed a fresh and pleasant appearance.

Brand recognition:

Although colorful flower cases always appear frequently in KENZO's design, bold "Kenzo" in capital letters or the signature of Mr. kenzháTakada is also one of the ways to distinguish them. And KENZO's clothing is actually divided into three routes:

1.KENZO PARIS: This is the essence of his creation and the first route he defined with high unit price between the ages of 20 and 45.

2.KENZO JUNGLE: Young decks with the name of "JUNGLE" and the age range of 15-30 years old not only create strong features with bright and bold tropical jungle colors, special material accessories and flexible collocation of "repeated colors", but also young clothes with relaxed styles.

3.Kenzo Jeans: Kenzo designed this series of denim clothes for young people with pleasure and rich imagination. Including jeans, T-shirts, jackets, shirts, knitted sweaters, etc. , trying to create a simple and comfortable way to wear.

Brand story:

The world fashion stage has long been monopolized by Europeans and Americans. Once upon a time, several designers from the eastern island country of Japan stood in the center of this stage with a little mystery, unpredictability and surprise. Ready-to-wear designer Kenz not Takada is one of the best. The success of this group of Asian designers with dark hair and black eyes not only brought a fresh and profound oriental style to the European and American-dominated culture, but also gave great encouragement and confidence to the fashion colleagues who fought in the East. They opened up a road from the East to "fashion prosperity".

Kenz not Takada is famous for its eponymous brand "KENZO". This humble and humorous artist has a bright smile and long hair like a doll. He also experienced dark and difficult days on his way to Paris, but his works are never sad, just like Renoir's paintings, only happy colors and romantic imagination. Therefore, he is called "Renoir of fashion".

Success footprint

1939, KENZO was born into a middle-class family in Hikiji, Ike District, Hyogo Prefecture, southern Japan. When he was young, he came to Tokyo alone to study in the only fashion school in Japan because he was not satisfied with the shackles of traditional habits and the learning category defined by his parents. In Japan at that time, there were few men engaged in sewing, and KENZO was the only boy in fashion school. Perhaps it is this unruly character who dares to challenge tradition that has become the "motivation" for KENZO to explore and develop in the clothing industry. 1964, the Japanese government expropriated land and built a gymnasium in preparation for the Tokyo Olympic Games. He bought a boat ticket to Marseille with a resettlement fee of 350,000 yen and took the first step towards the world. Prior to this, KENZO had accumulated rich experience in design and operation in China. 1960 won the "Japan Fashion Design Award" and designed women's clothes for department stores for a long time.

From 65438 to 0965, KENZO began his long dream journey to the west. Along the way, cargo ships kept loading and unloading goods at many ports around the world. During his berthing, KENZO was able to get in touch with the major nationalities, different cultures and different styles in the world, which opened his eyes. The strong exoticism in KENZO's clothes comes from that experience.

He had brought five suitcases with him, which were full of works that he had been proud of for many years. He wanted to make a big impact in Paris with these things, but through this trip, he re-examined these works and resolutely threw away all his design works in the ports along the way. It was winter when KENZO arrived in Marseille, and he had a hard time without French and money. Later, I went to Paris and rented a house as small as a toilet. In the most difficult days, in order to make a living, he even cut other people's dogs for a living. Nevertheless, KENZO never stopped pursuing fashion. He kept sending his works to various clothing magazines and clothing companies, and finally KENZO sold more than a dozen works through ELLE. Since then, KENZO's design career in France has turned around.

1970 In April, KENZO established his first exclusive store in GALERIE VIVIENNE, which is adjacent to the Victory Square of Notre Dame de Paris. This is a new step in his life. Using the painting skills he learned from his part-time job, he spent three months painting "Dream of the Jungle" by Rousseau, his favorite post-impressionist painter, on the walls, steps and ceiling, and named the shop "Japanese Jungle". Later, he named his own brand JUNGLE JAP "Japanese Jungle" and JUNGLE KENZO "KENZO in the Jungle". His advertisement is also set in the jungle, and his "jungle complex" is everywhere in his life and design.

1970 In August, KENZO organized the first small fashion show in the alley near his specialty store. Although the venue was simple, with only 20 visitors, it attracted the editor-in-chief of ELLE to watch and was greatly appreciated by him. So in 1 1 month, KENZO's works appeared on the cover of ELLE. Since then, his fashion illustrations have often been published in fashion magazines, and his clothes have become popular. Since then, KENZO has stepped into his fashion career. 197 1 year, his fashion with the trademark "Japanese jungle" was sold to the United States as the latest fashion product in Paris. The unique taste and unique design style of trademarks are refreshing, causing a sensation in the United States and being widely accepted by American consumers who are keen on new things.

In the early 1970s, under the impact of anti-traditional cultural concepts and values, high-end fashion shops serving women closed down in the sunset. Miniskirts and bell bottoms became popular. At this time, KENZO's bright and lively colors, strong contrast, rich ubiquitous flower patterns, imaginative collocation, comfortable and free wearing experience, international design concept without geographical restrictions, and relaxed and pleasant atmosphere in his works have all opened the eyes of the world and made KENZO grow and develop at an amazing speed.

KENZO's ready-to-wear brand has quickly become famous in the international field, and Paris, Milan and Tokyo have successively become the stage for him to display his talents and carefully create. KENZO expressed his creative ideas with the voice from Asia, and his outstanding talent earned him the reputation of being the first designer in Asia.

1995 Mr. Kenzō Takada sold the company to LVMH Group (a global luxury goods group) and devoted himself to the design, making the clothing works more outstanding.

1999 won the design award of "Peaceful Age" sponsored by the United Nations, and held the spring and summer show of 2000 with the theme of "Peaceful Age". The "American New World" party was a sensation in the industry.

Master of color mixing

Two completely different emotions, hometown and Paris, are intertwined, which is the source of inspiration for Kenzō Takada. He always takes Paris as the design object, and the influence of the East is revealed from time to time. This style was formed at the beginning of his career. 1970 The clothes displayed in Jungle Jap, his first specialty store, are quite different from those worn by people on the street. He widened the cuffs and changed the shape of his shoulders, using cotton cloth; The plane concept in kimono design can be seen everywhere in his design. However, his style was quickly accepted by people and became a hot commodity. The kaleidoscope-like colors and patterns he designed are even more amazing, and he is known as the "color magician".

The world fashion stage has long been monopolized by Europeans and Americans. Once upon a time, several designers from the eastern island country of Japan stood in the center of this stage with a little mystery, unpredictability and surprise. Ready-to-wear designer Kenz not Takada is one of the best. The success of this group of Asian designers with dark hair and black eyes not only brought a fresh and profound oriental style to the European and American-dominated culture, but also gave great encouragement and confidence to the fashion colleagues who fought in the East. They opened up a road from the East to "fashion prosperity".

Kenz not Takada is famous for its eponymous brand "KENZO". This humble and humorous artist has a bright smile and long hair like a doll. He also experienced dark and difficult days on his way to Paris, but his works are never sad, just like Renoir's paintings, only happy colors and romantic imagination. Therefore, he is called "Renoir of fashion". (Reprinted)