The concept of development is: market development can use population market, regional market and other methods to develop new market segments and break through existing markets.
The development process is as follows: 1. Understand the basic situation of the target market through maps, yearbooks, statistical publications, websites and related books. : population, economy, present situation of clothing industry, present situation and trend of business circle; 2. Plan the route and itinerary; 3. Look for opportunities to meet local people (preferably middle-aged women, civil servants and businessmen) during the trip; 4. Arrive at the destination. Observe the level of architecture, transportation, municipal construction, service level, character image, etc. And basically determine the market type, consumption trend, market capacity and potential of the city. 5. Find the main business circle of adult wear to observe the maturity of the business, and then find the main business circle of men's wear for the first round of inspection. Without identifying himself, carefully observe the goods displayed, cleaned and operated in the store, and preliminarily judge their operating conditions, and check in 10-65433. Survey target: 1. Good store: location, area and business items are not just men's wear. 2. Good customers: image and brand. 6. Comprehensively review the above information, lock the target and determine the cut-in strategy. 7. Enter the second round to implement the expansion plan. For good stores: seize the opportunity to approach, take the initiative to point out the shortcomings of each other's business, and export brand ideas. Arouse their interest. 2. For good customers: come straight to the point, identify yourself and praise their business. If possible, show your more accurate business situation in a low-key way and let the other party pay enough attention to it. 8. Write down the location in a notebook and the boss will sign it. 9. Call to confirm your intention after returning to the company.
Question 2: What does market development mean? Isn't development the development department? Using a new term, it is actually the sales department. If you are an official or manager, you can direct others to run business. If you are just a salesperson, or a market developer, a market representative, a sales engineer, etc. These nouns are different at home and abroad, and all have the same meaning, that is, to go out to run business! Young man, work hard. It's quite profitable when it's done well. The key is to choose the right product. Physical sales!
Question 3: What is the main purpose of market expansion? This achievement can be literally understood as expanding business scope and seeking more business cooperation customers. This position is also called marketing public relations, mainly to find customers.
Question 4: What's the difference between marketing and sales? Subjectively, the three can be regarded as a whole sales, which is a term including marketing and market development.
Marketing and market development, if marketing, help salespeople to sell better. This is a strategic consideration of a plan or strategy.
The purpose is to tap customers' needs, attract customers to compete with the same industry and seize the market, so that salespeople will have more room to play and realize profits.
The purpose of marketing is to seize the market, so marketing includes market development.
Objectively speaking, if sales only sell products, bosses and managers are generally in charge of those who are only responsible for implementing sales strategies, and generally do not participate in product sales market development. They are responsible for the early market development of the entire sales area.
Question 5: What is the development market? market development
More and more entrepreneurs feel that the days when a product can maintain a monopoly or oligopoly position in the market for decades are gone forever. Nowadays, the market life of products is getting shorter and shorter. It is not uncommon for products to be upgraded every two years and replaced every four years. The first two stages of product life cycle-introduction period and growth period-are getting shorter and shorter. Enterprises have invested a lot of money to produce a new product, which is still in the introduction period, the investment is far from being recovered, and competitors have emerged; The product has just been accepted by the market, the sales curve is rising, the product has entered the growth period, and the competition is becoming increasingly fierce; Then the market quickly saturated, the competition became fierce, and the products entered a mature stage. The performance of this period is that it is more and more difficult for enterprises to sell, the promotion expenses are getting bigger and bigger, the profits are getting thinner and thinner, and the market structure is basically fixed. Without innovative moves or special tricks, it is difficult to expand market share. If the scale is hastily expanded, the fixed facilities will not be built, and a heavy burden will be borne. At this time, enterprises often fall into a dilemma in this industry and have a feeling of "dry consumption". Therefore, it is also at this time that some enterprises put forward "diversification and cross-industry development" and some enterprises put forward "starting a new business and being brilliant again", all of which are actually seeking to enter new fields and markets. And "market development" refers to this second and third entrepreneurial development, including not only choosing new markets, but also choosing new products and projects.
Question 6: How to develop new markets, new markets and new customers is a realistic problem that every company and marketing personnel must face and solve. The effect and quality of new market development are very important to the growth of enterprises and the personal promotion of marketers. For some growth enterprises, the quantity and quality of new market development is the only standard to measure the personal ability of marketers, which shows the importance of new market development. It is the bounden duty of marketers to successfully develop new markets. So, as a marketer, how should we develop new markets?
First, we must do five things to develop new markets.
The present market is a heart market. Some people say that the future world is also the world of people with will. To successfully develop new markets, you must be a responsible person. 1, confidence. Marketers must first have confidence in developing new markets. If they have confidence, they may not succeed, but if they have no confidence, they will fail. A salesman of an advertising company once sent an email to the author, saying that he was fully prepared when talking about customers, but because of psychological factors, he did not express himself fully on the spot, which led to the failure of the negotiation. When analyzing the reasons for his failure, he summed it up in one sentence: lack of self-confidence. To develop new markets, we have to face many setbacks and setbacks, and encounter more rejection and embarrassment than any other industry. Therefore, in order to successfully explore new markets, we must first work hard and strengthen our confidence.
There is a special training school in Japan, which is called "Hell and Economic Fighter Training Institute" in Japan. The purpose of the school is to train Japanese business leaders into the most powerful outstanding talents. The school flag is a black hawk symbolizing strength, and the school motto is: 100 liters of sweat and tears. Its course is very special: I take to the streets several times a day and shout: I am the best molecule, I can win, I can win. Secondly, receive high-intensity physical training, exposure to the scorching sun in summer and freezing in the biting cold wind in winter. After arriving at school, the coach announced: You are here for your future work. You need diligence, sweat and tears to complete your subjects. You have only one solution: cooperation to turn hell into heaven. The fourth day is Hell Day. Run 40 kilometers in groups. /kloc-set off at 0/0, 1: 30 * * *, and asked everyone to come back. Which team lost one person in the March, the whole team failed the exam. Unity comes first. Some people accuse the school's training methods of undermining the spirit of enterprise cadres. Joe, the founder and principal of the school, retorted this year: What students need today is not knowledge, but other things. For people who are about to go bankrupt, they know everything, but they lack enough resistance and confidence in life. We think the only thing to teach students is how to get out of the predicament, push each student to the limit, and then overcome the limit. Although what the school teaches them is simple, everyone says that they have gained internal motivation.
2. Patience. There is a story about a novice salesman. After working for a period of time, he felt that he couldn't do it because he couldn't find a customer, so he resigned from the manager. The manager asked: Why did you resign? He answered frankly: he couldn't find a customer and his performance was poor, so he had to resign. The manager pulled him to the window facing the street, pointed to the street and asked him, what do you see? The salesman replied: people! Besides, take another look. Still human. The manager said, can't you see there are many prospective customers in the crowd? The salesman suddenly realized and immediately withdrew his resignation.
Joe girard, the greatest salesman in the world, kept the world record of automobile sales for 12 years in a row. In the article "I succeed in my way", he introduced his successful experience. He said that as long as he met anyone, he would respectfully hand in his business card and regard him as his potential customer. His way to success is to do his career with a positive attitude, to do his career and life, and to find and find potential customers at any time.
In order to develop new markets, we must be patient. Where there is no success, there is success. If this fails, we'll talk about another one. As long as there is a glimmer of hope, we will try our best to fight for it. As long as you are patient and look for prospective customers everywhere, time will come soon.
3. perseverance. People are expensive, and it takes perseverance to open up new markets.
Pu Songling once had a famous saying: Where there is a will, there is a way. Burn one's bridges, and the end will be in Chu. Hard-working people are rewarded by heaven, and they have tasted courage. More than 3,000 armour can swallow Wu. Through two historical allusions, it shows the enduring charm of perseverance.
Sun Yat-sen, the forerunner of the revolution, once had a nickname >>
Question 7: What is the market development strategy? Market development strategy: It is a strategy produced by existing products and new market portfolio. It is a strategy to expand the sales of existing products by developing new customers or new customers below the market. Market development can be divided into regional development, domestic market development and international market development. Matsushita Corporation of Japan once pushed domestic saturated black-and-white TV sets and old color TV sets to foreign markets to maintain its growth rate, which is an example of market development strategy. This strategy is to open up new markets on the basis of existing products. Generally, there are two strategies to consider: one is to push existing products to new target markets and increase sales. For example, products originally sold only in cities can also be sold in rural areas, and products originally sold only among women can be considered to attract men to buy. The second is to discover and explore new uses of existing products, so as to open up new markets. For example, a detergent was originally used to wash hair, but it was later found that it can also be used to clean semiconductor devices and wash silk and wool clothes, thus opening up a new market and greatly increasing sales.
Question 8: How to develop new markets and new customers is a realistic problem that every company and marketer must face and solve. The effect and quality of new market development are very important to the growth of enterprises and the personal promotion of marketers. For some growth enterprises, the quantity and quality of new market development is the only standard to measure the personal ability of marketers. A company I once worked for has also set up a market development department, which is responsible for the development of new markets. After the success, it is handed over to the marketing department for operation, which shows the importance attached to market development. So, as a marketer, how should we develop new markets? The first part: Make preparations in advance for marketers to explore new markets. It is important to prepare in advance. Sun Tzu's Art of War says: Know yourself and know yourself, and you will win every battle. Only when the negotiations are fully prepared can we be targeted and invincible. The pre-preparation emphasized by the author of this paper includes two aspects: first, understanding our company and target market, knowing ourselves and ourselves; Second, personal preparation is mainly ideological and superficial. 1. Know Yourself and Know Yourself 1, Know Yourself and Know Yourself (basic information and sales policy of the enterprise) (1) Continuous training for regional salesmen: Before the new regional salesmen officially take up their posts, they should be trained for about one week, and professionals in the development history, corporate culture, technology, production, finance, law and sales of related enterprises should be arranged, and they should be trained in enterprises and products respectively. Before the new product goes on the market, invite technical professionals to carry out product knowledge training. (2) regional salesmen are modest and eager to learn: regional salesmen don't know about products, product performance, product use methods, product prices and sales policies. , and can take the initiative to communicate and consult with colleagues and leaders around you, or consult with relevant departments of the enterprise. 2. Know yourself and know yourself (dealers, competitors). Know yourself and know yourself. We mean knowing the market and competitors. We got it through market research, and the main points are as follows: (1) Local customs: including the human environment, geographical location, population, economic level and consumption habits of the target market. (2) Market situation: mainly refers to market capacity and competing products, including competing product specifications, prices, channel promotion, new product promotion, terminal animation, competing product sales (monthly and annual), etc. (3) Customer status: directly or indirectly understand the status of local distributors, including competitive distributors and potential distributors of this product. Competing dealers should understand the market dynamics and the degree of cooperation with manufacturers, and potential dealers of this product should analyze whether they have the standards of being a company agent, that is, good reputation, sound network, sufficient storage, strong funds and advanced market operation ideas. Through the above market survey, its purpose is to be familiar with the market situation, master the first-hand customer information and determine the potential target customer groups. In the way of finding potential customers, we can use the method of tracing the source, that is, we can know the funds, reputation and network of target customers through terminal retail outlets and secondary wholesalers. Because this method comes from the front line, it is easy to grasp the truth and find the right customer. Second, the preparation before the negotiation, the ancients said: everything is established in advance, and it is abolished if it is not pre-planned! The same is true for opening up new markets, and preparation in advance is very important. 1, the image of a self-image designer can be divided into external image and internal image. External image refers to a person's appearance, clothes, manners and other external manifestations. As a marketer, you should carefully look at your appearance: comb your hair neatly, shave your beard, straighten your tie, polish your shoes and cut your nails frequently. In short, you should be clean and tidy and look full of energy; If you are a lady, you can put on some light makeup. Dress decently, not necessarily expensive, but clean and tidy. For example, try to wear professional clothes, tie or bow tie to show a sense of professionalism. Should not be too exposed, so as not to give customers the feeling of instability. As a marketer, his demeanor can be summarized as sitting like a clock, standing like a pine, walking like the wind, showing birth and vitality everywhere. The inner image is the external expression of a person's inner temperament. As a marketer, we should follow the principle of "courtesy first, praise first, smile at the eyebrows, smile at the face". First of all, courtesy shows a person's cultural connotation and can make you accepted quickly. Praise before, reflecting a person's speaking level, will make you deeply "liked" by customers; If you smile with joy, you will feel like a spring breeze man. Elegant speech and manners will make ... >>
Question 9: What exactly does market development do? Market development depends on the size of the company. If it is a large company, market development mainly includes: communicating with customers by telephone, helping customers understand product information, developing customers, opening up markets, integrating and coordinating company resources to support customers, and achieving company sales targets; There is also collecting customer opinions and feedback, collecting relevant market information, and providing reference for relevant departments. If it is a small company, market development is sales. To put it bluntly, it is a salesman who sells products directly to customers.