That is an ordinary camel coat. The most important reason why I bought it was not because it looked good, but because I happened to see that it was much cheaper than other coats in the store. I clearly remember the brand of this coat-Topman, a fast fashion brand that I like very much.

The normal price of this brand of coat is around 500 yuan to 800 yuan.

There is no doubt that this price is beyond my ability as a student. But one day, the brand suddenly started to have a big sale. I saw that the price of a coat actually dropped to 200 yuan. This is the first time I have paid attention to this brand in a year or two. When I saw the discount, I didn't even consider whether I really liked the dress, but I just thought it looked pleasing to the eye. The key is high cost performance, so I will not hesitate to place an order. But when the clothes arrived, I found that the clothes were too big, and many details of the clothes were old-fashioned and didn't suit me. I feel very depressed. I can't return the clothes I bought during the promotion. It's embarrassing.

So I want to blame the difference between the shop pictures and the real things, but I am not qualified to do so. Because I know in my heart that I didn't particularly like this dress when I bought it. This dress belongs to the type of clothes that "if it is at a normal price that I can accept, I will definitely not buy it". However, when the price dropped to my surprise, I bought it without hesitation. As a result, I seldom wear this kind of clothes, only occasionally at home or as a temporary coat.

Obviously, the value of this dress to me is very low, even lower than the huge discount price when I can buy it, because I hardly wear it, and more often I hang it in the closet and don't touch it. Later, I learned that if I took 200 yuan or even bought a favorite T-shirt, it would bring me more value and happiness than this coat. So from now on, I will never blindly chop my hands just because a product is cheap.

Later, I saw a concept of consumption, which was described as follows:

If you want to buy a commodity because you like it, if you have money, then you buy it; If you want to buy a commodity because of its price, don't buy it.

This kind of consumption concept can make you maximize the cost-effectiveness in the process of consumption, because the real cost-effectiveness is the matching degree between the price you consume and the demand you meet, and all behaviors that talk about cost-effectiveness out of demand are hooligans.