Hollywood filmmakers have a way to tap the commercial value of big IP. First, they set up an IP universe and made a series of movies. In a few years, they will make a film that can not only precipitate the yearning of the audience, but also leave enough time for big production. However, the audience will always have aesthetic fatigue one day. In order to rejuvenate IP, they will expand the universe, launch derivative films, make foreign films and make independent films. Marvel comics and superheroes in DC, Star Wars and Star Trek have all gone this way. Bumblebee
From Transformers in 2007 to Transformers 5: The Last Knight in 20 17, all five films were shown in Chinese mainland, but the rating of Douban dropped from 8.2 in the first film to 4.9 in the fifth. Filmmakers don't just sit back and wait, so they launch derivative films.
The most famous character in Transformers should be Optimus Prime, but he is an upright leader with a simple personality, and Bumblebee is the most popular. He is small, enthusiastic, adventurous and likes to make one-liners Technically, he is an excellent agent, and he is humorous and warm-hearted, which is very suitable for independent biography and is the first to make an independent film.
The timeline of Bumblebee is set in the 1980s, so the painting style must be based on retro trend. At that time, Transformers was born in golden decade, so many classic animated images of Transformers G 1 system and the famous Cybertron War appeared in the film. "Love Card" is a powerful killer. The plot is based on the human-computer interaction between bumblebee and female mechanic. It's not cold anymore, but it's warm. It adds emotional elements to the cool fighting of the Transformers signboard, and has global youth, blood and growth.
Previously, the word-of-mouth of "Transformers" movies was criticized as poor storytelling and no drama tension. The characters have become flat symbols, without flesh and blood, leaving only autobots and big Macs. But now the audience has been bombarded by all kinds of blockbusters and never seen a big scene. Popcorn advertisements should tell good stories.
In a word, Bumblebee is a series of self-salvation works of Transformers.