Customization means tailoring for individual customers. Saville Street, a shopping area in Meffer, central London, is famous for its traditional custom-made men's wear industry. With the development of the times, the meaning of the word "customization" is gradually enriched, such as customizing clothes and gifts, and even customizing skin color and vegetables, which caters to people's psychology of pursuing quality and individuality. Customization is the real personalized consumption. Customization economy first appeared in agricultural society, and handicraft industry has the simplest customization form. Tourism customization is a very popular way of overseas travel, which is based on the needs of tourists and the design of tourism action process led by tourists.

The word "customization" originated from Saville Street. Savelero is a shopping district in Meffer, central London, which is famous for its traditional custom-made clothes. The origin of the English word bespoke comes from Saville Street. This short street is called "golden road with tailored suits", and the guests who have visited it include Winston Churchill, Lord Nelson, Charles Louis Napolé on Bonaparte and Muhammad 'Ali Jannah (the father of Pakistan). Customization economy first appeared in agricultural society, and the simplest customization form appeared in handicraft industry, and tailor became synonymous with this particular period. People's customization is not based on personal needs, but on the basic needs of life. Common high-end customization, such as royal tribute porcelain, palace objects, snuff bottles used by dignitaries, etc. , should be high-level.