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The clothing business in 2022 is very difficult.
According to common sense, such a huge consumer group will inevitably promote the development of all walks of life, but these businessmen now say that business is getting harder and harder. What are the factors that affect the business deadlock? Insiders replied: It is mainly caused by the following four reasons.

The business situation of these businessmen is very difficult now, and the impact of the epidemic can not be ignored. After the outbreak, the relevant departments in China have been actively fighting against the epidemic, and achieved phased victory, and the risks in many areas have been minimized. In fact, this is a very good phenomenon, but there are still repeated epidemics in individual cities.

Some areas have indeed dropped from high-risk areas to low-risk areas, but local factories dare not start work at will. Because they really can't guarantee that all employees can work in a virus-free environment, once employees are infected, there will be a large-scale epidemic spread again.

In order to better respond to the policy call and effectively control the epidemic as soon as possible, these factories have to suspend business. There are still some industries that have resumed production, such as catering, automobile, tourism, entertainment and other industries, but after opening up, the development of these industries is still not optimistic.

On the one hand, people are still afraid of the epidemic. Although the local risks have been reduced, there are still repeated outbreaks in some areas, so these people are still cautious and unwilling to go out rashly. On the other hand, it is because people's economic situation does not allow it. After all, during the epidemic prevention and control period, their income itself is unstable. After the epidemic, their first thought must be to work as soon as possible to make money, not to entertain themselves.

Since the outbreak, many people have to stop working and stay at home, because without the source of income, their lives will become very tight and they will be more cautious when spending. Then at this time, the prices of various products on the market are rising, which further restricts their spending power.

Domestic prices will have an obvious upward trend, which is also caused by many reasons. First, imported inflation from abroad has interfered with China's economic development to some extent. Secondly, excessive domestic currency also interferes with price changes.

In the past, the range of market price increase was mainly concentrated on resource products, such as crude oil, natural gas and coal. But at present, even the prices of vegetables and fruits we need every day have gone up. Rising prices have greatly weakened people's spending power, and the income of these businessmen is not optimistic.

In fact, they don't want to raise prices, mainly because raw material suppliers have raised their prices, so they can only passively adjust prices. Price changes have affected the total sales volume. Only when the prices are gradually stabilized in the later period can the operating conditions of these enterprises improve.

For these businessmen, the situation they are facing now is a dilemma. On the one hand, people's spending power is not enough, on the other hand, the cost and expenses needed to run the store make them overwhelmed. In particular, some young people who have just started a business do not have enough funds and contacts, and they rely entirely on their own enthusiasm to start a business.

Whether starting a business or opening a shop, there must be at least one business place, and this is an inevitable expense. If you decide to start a business in a first-tier city, you must be prepared to "burn money" quickly. It's not the same now. In today's society, if you don't have a certain economic foundation and just start a business with enthusiasm, then you must be fully psychologically prepared, and there are still a series of economic expenses waiting for you to deal with.

We are in an Internet era, and people will be more inclined to choose e-commerce platforms when shopping and spending. The number of consumer groups is fixed. When they put their consumption targets on the e-commerce platform, the development of physical stores will inevitably be affected. Without enough customers, the situation of these physical stores is also very difficult.

For those young people who have just stepped out of society and haven't found the direction of life, starting a business at this time is the best time. At present, the start-up cost is too high. They can't afford a series of rent and labor costs, and there is no way to ensure that their business is 100% successful. The current operating conditions of offline stores are also very passive.