Adhering to the essence of French original design, this brand interprets China women's elegant, intellectual, atmospheric, luxurious and noble fashion design style, and provides all-round and diverse needs for successful women who are eager to change their temperament and fashion.
The combination of unique colors and atmospheric colors reflects elegant and luxurious temperament, which makes women's temperament appear extraordinary and unique on different occasions.
This product is mainly made of fabrics and silk imported from Europe in spring and summer, which is comfortable, modern, artistic, light, soft and environmentally friendly. Exquisite three-dimensional hand embroidery technology, atmospheric color stitching effect, classic fashion. The version is comfortable and inclusive, and the overall feeling is elegant, simple, atmospheric, individual and romantic.
Extended data:
In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness. Brand building is long-term.
In a narrow sense, "brand" is a kind of "standard" or "rule" with both internal and external characteristics. It is the general name of an identification system that makes it unique, valuable, long-term and cognitive by standardizing the concept, behavior, vision and hearing. This system is also called CIS (Enterprise Identification System).
Kotler, the father of modern marketing, defined in Marketing that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time.
Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers.
Brand is more of a product that bears the recognition of some people for its products and services, and is derived from the mutual running-in between brand owners and customers.
References:
Baidu encyclopedia-brand