1. Low channel cost: products are purchased directly from brands or manufacturers, avoiding the middleman link, so the channel cost is low, while the counter needs to go through many intermediate links such as dealers and distributors, which will increase the product cost.

2. More promotional activities: In order to expand the market, brands will give Daigou more promotional activities and discounts, so that Daigou can buy products at a lower price, while counters have fewer promotional activities or less promotional efforts.