What brand is GAP? Don Fisher, the founder of Gap, looked for jeans that fit him in a fashion shop in California, USA, but he couldn't find a suitable pair after selecting them. Driven by this motivation, Don Fisher created this historic American brand-GAP.
GAP is one of the largest clothing companies in America. 1969 was founded with only a few employees. Now, it is a multinational company, with five brands (GAP, Banana Republic, Old Navy, Piperlime, Athleta) and more than 3,200 chain stores, with an annual turnover of more than 65.438+03 billion dollars and 65.438+065 million employees.
What grade does GAP belong to? GAP should also belong to the medium grade in China.
Design: American casual style. . It mainly sells pullovers, jeans and other basic styles, and logo pullovers are the best-selling styles. New colors are produced every year, but the design has not changed. Very monotonous and boring, quite satisfied. Baby is not bad, accounting for 30-50% of sales. The design is cute and practical.
Price: original price, low cost performance. So there are often crazy discounts, and various discounts are superimposed. Before, all kinds of discount coupons were sold online. In short, if you buy more than 60% off, you will be cheated.
What's the quality of Gap's clothes? Gap coats and jeans can be worn for two years or more, but the quality of other shirts, sweaters, slacks and T-shirts is not flattering, especially T-shirts and sweaters are rubbish and can be thrown away after one year.
It's good news for me to wait for unfashionable and troublesome people in Gap. Uniqlo has a similar positioning, but I can't stand the Japanese version (really bothered by Orz), narrow shoulders, fat waist and shorts. Gap's so-called American style is more in line with my idea of "normal".