Since the 2B brothers were stripped naked last week, many students think that the Brooks brothers are still too old. Hey, you young people ~ well, today's undressing will tell you about this classmate's problem:

In other words, Ralph Lauren himself used to be a salesman at Brooks Brothers Store, and then they fought a lawsuit. I don't think there is much difference between the two styles. You see, especially in China, Ralph Lauren is basically worn by the elderly. . .

Fred Perry is a brand full of young people. Don't think it's just an English POLO shirt. The brand itself has a bohemian cultural connotation.

Why do you say that?

Ahem, line up and sit on the bench! I'm going to start telling stories!

The story has to start with Fred Perry himself. He is called the greatest player in the history of British tennis. At the age of 26, he completed his career Grand Slam with eight Grand Slam titles.

As an Englishman, he won Wimbledon and Davis Cup three times from 1933 to 1936. How awesome is this achievement for the British?

Until 20 13, a young British man named Murray won the Wimbledon men's singles championship again after 77 years! The Englishman who has been gay for so many years finally got tough. He went to take a photo with the statue of Fred Perry.

However, Mr. Murray is a bit sloppy. You know, tennis was a gentleman's sport in those days, and people wore it like this when they received awards.

The man in white in the photo is Fred Perry.

Fred Perry is not only a good actor, but also a slut. The usual dress is quite fashionable ▼

The shiny oil head made him have an affair and got married four times!

Every wife looks good, even a movie star ▼

Dye Goose, although he dominated tennis in that year, the tennis circle at that time didn't like him very much because of his background.

Fred Perry was born in a working-class family, and because his father was in politics, he had the opportunity to get in touch with this movement. In the 1930s, tennis was a gentleman's sport.

Pay attention to the spirit of "pursuing pleasure" rather than the "rich second generation" who pursue victory. This sounds a little strange. . )

On the other hand, Fred Perry is a man who is very eager to win. He has no secrets. Today, we will find this character very lovely, and at that time, he was rejected by British society everywhere.

Just like the relationship between Li Na and internet society of china.

You see, there will always be irreconcilable contradictions between individuals and national systems. In fact, our generation prefers to pursue real things and live their true selves, rather than those illusions that stay on the surface.

On the other hand, Fred Perry, who was left out in the cold, later went to America. Although he was banned by the British, he was not so idle because of his unruly nature.

After retiring, he started a small business with the Austrian football player Tibby Wegner, making thin towels. Later, he introduced a slim version of the white knitted cotton sweatshirt, which was specially worn for the competition.

I can't find the map. Fill it in yourself. )

When things got bigger, Fred Perry began to want to be a brand. At first, he planned to use a pipe as a brand Logo, because he likes smoking himself, and everyone knows it.

(This is his third wife in the picture)

But he found that many girls also like to wear it!

No wonder that old man! So we adopted Wegner's suggestion and used laurel leaf as the brand Logo. This "noble" leaf was a symbol of victory in ancient Greece, and it was used as a wreath for the Olympic Games.

From this moment on, Fred Perry, a brand that pursues freedom, fashion and freedom, was born.

It can be said that it saved a large wave of men wearing loose clothes at that time and made loose clothes such as sportswear slim ▼

Because of this change, Fred Perry made sportswear into fashion and street, which became popular.

Young people who love to dress up began to pile up all kinds of clothing elements on their bodies. They no longer follow the previous dress code, but how to be cool. This is the popular MODS culture ▼

Many young people began to wear Fred Perry's clothes inside, and it is very common to wear military trench coats or jackets outside.

You may think it's ridiculous, but at that time it was a rebellion and disdain for the upper class.

Fred Perry, because of his strong sense of social contradictions and the spirit of resisting the upper class from the bottom of society, has a strong sense of identity with the street youth from the working class.

This sense of identity quickly made many rock stars keen ▼

Paul weller of Jam Band is very keen on wearing their clothes ▼

The film adapted from the WHO band album Quadrophenia shows this culture vividly ▼

You see, the most important thing for a brand is not how awesome its products are, but whether the cultural connotation it expresses has won the praise of the public.

So the question is, what about Fred Perry's products?

Fred Perry's products are mainly POLO shirts and MODS coats.

The most classic POLO shirt is M 12, made in England. Version and color matching are the most original designs, self-cultivation ▼

Each color scheme has its own story. For example, black Phnom Penh represented opposition to the mainstream, and punk bands at that time liked to wear it. The red and white border is called Perryboy, which is popular in Manchester underground subculture ▼

The M3600 version is looser and the color scheme is relatively low ▼

Of course, if you are Fred Perry's own handsome, then you can consider M3 series, because it was designed and worn by him.

Fred Perry's Polo shirt fabric is not very soft, but it is extremely durable, and it is not easy to go out of shape after repeated washing.

Besides their Polo shirts, fishtail coats and Harrington jackets are also very good ▼

Because there is a strong mods culture in it, the product style has always left such a mark.

It should be noted here that Fred Perry's version is slender because it is mainly suitable for European and American figures, and the sleeve length of long sleeves is really outrageous, which feels like a gibbon.

Please leave a message in the comments section about Fred Perry's clothes. )

Finally,

Speaking of which, you may think why it is a young and unruly brand.

So why do you think I said a brand famous for POLO shirts on such a cold day?

I just want to prove that I can wear a POLO shirt in winter. . .

Ok, that's it for today's steak. See you next time!