Current location - Plastic Surgery and Aesthetics Network - Clothing company - /kloc-graduated from 0/5 and started working. Why can the "four rural brothers" win the love of 3.87 million people?
/kloc-graduated from 0/5 and started working. Why can the "four rural brothers" win the love of 3.87 million people?
On the internet, Wang Rongqi, the fourth brother of the countryside, is very popular. The fourth brother, Wang Rongqi, is popular because his videos are very close to rural life and remind many people of their childhood.

Wang Rongqi, 34, comes from Huhui Village, Bai Jie Town, Naxi County, Luzhou City, Sichuan Province. He is now a well-known "three rural" network celebrity. In just two years, he has shot more than 1000 short films and has 3.8 million fans on the Internet. His video playback volume is as high as 500 million, with the highest playback volume reaching 8 million.

In 2000, after graduating from junior high school, Wang Rongqi washed his car in Naxi District for three years and got 300 yuan from his boss every month. He also has low requirements for himself, as long as he spends my life safely and healthily. Three years later, the eldest sister who worked in a garment factory in Fujian was called Wang Rongqi. She hopes that he can find a new way there. After staying in Fujian for four years, he felt that there was no way to stay in the original clothing factory, so he decided to go to Guangdong to find new opportunities. Guangdong is the forefront of reform and opening up, with a high degree of openness. It was there that his Internet genes were stimulated, cultivated and stored.

Wang Rongqi chose Zhongshan, Guangdong, because it is a clothing region in Guangdong, and the low-end clothing produced usually flows to the wholesale market and is bought by low-and middle-income people. The garment factory that accepted Wang Rongqi was small in scale and the organizational structure was not complicated. He often has the opportunity to communicate with his boss. During a dinner chat, he learned that the boss wanted to open an online shop and sell clothes online. He is curious about the appearance of the Internet. After dinner, he began to learn the Internet.

"I think the Internet is a road that will not disappear." In his view, the concept of Internet is more important than short video. "Short films have a development cycle, but I don't think the Internet does." Since then, I have started making short films and gradually gained a lot of fans.

In his video, quiet mountains, old houses in the countryside and crops in the fields began to become lively. The images of tough and lovely mother, quiet and pragmatic father and lively and lovely daughter are deeply loved by people. Everyone loves the "four rural brothers" who care about his family relationship and lifestyle.

Those who left their homes and villages on the other side of the Internet were deeply moved by this video. This homesickness is not unique to contemporary people, but a traditional civilization left over from thousands of years. What changes is the carrier and expression, but what remains unchanged is the cultural gene in the bones.