ZARA (Sala) is a subsidiary of Inditex Group (stock code ITX) established in Spain on 1975. It is not only a clothing brand, but also a chain retail brand specializing in ZARA brand clothing. ZARA is the third largest clothing manufacturer in the world and the first in Spain, with more than 2,000 clothing chain stores in 87 countries.

ZARA brand clothes belong to fast fashion brands and are recognized as one of the five fast fashion brands in the world. Clothes shelves and shelves change very quickly. Only five items of each product displayed and designed by zara brand counters are in stock, which is a diverse and small operation mode.

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The practice of ZARA brand can be said to be an alternative in the fashion clothing industry, creating an accurate fashion model between traditional top fashion brands and mass clothing.

As precision fashion has become the mainstream format of the fashion industry, the ZARA brand is also highly respected. Some people call it "the Dell computer of fashion", while others call it "the swatch watch of fashion".

In 2005, ZARA ranked 77th among the global 100 most valuable brands. Harvard Business School rated ZARA as the most valuable brand in Europe, while Wharton Business School regarded ZARA as a model for studying the future manufacturing industry. ZARA, as a company leading the future trend, has become the benchmark of fashion industry.

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