Giorgio armani is a brand name of clothing, which means giorgio armani in Chinese. The following is a detailed introduction to giorgio armani and the process of brand creation:
Giorgio armani1934 On July 1 1, giorgio armani was born in Piacenza, a small town near Milan. When Armani was a teenager, he was fascinated by drama and movies when he was studying in a local public school. Later, in order to obey the wishes of his family, he had to give up his hobby and was forced to enter the medical school of Milan University. However, due to blood disease, he interrupted his studies after two years in medical school.
65438-0957, Armani entered the famous Italian boutique department store chain La Rinascente. He worked as an assistant photographer in this department store for a while, and then entered the company's design room. During that time, he bought high-quality products from India, Japan and the United States, and introduced foreign culture to Italian consumers by holding exhibitions, thus starting his contact with fashion.
1964 Armani, who had never received formal training, designed a menswear collection for Nino Cerrutti, the father of Italian fashion. Encouraged by his good friend sergio Galeoti, Armani became a freelance fashion designer and fashion consultant from 65438 to 0970. In Italian fashion, Armani began to emerge. From 1973 to 1974, the pilot jacket he introduced at the Italian fashion show held in the Whitehall of the Beatty Palace in Florence was well received. This jacket is made of leather as ordinary cloth.
1975, Armani and Galliotti founded their own company-giorgio armani Co., Ltd., and established the Armani trademark, and the "giorgio armani" brand was officially born. In July of that year, Armani launched a men's jacket with wireless strips and no structure, which set off a revolution in fashion. His design is relaxed and natural, and under the seemingly random cutting, the beauty of the human body is faintly highlighted. It not only abandoned the boring suit that tightened men's bodies in the 1960s, but also was different from the hippie style that was popular at that time. Three months later, Armani launched a loose women's jacket, which was made of traditional men's cloth, as simple and soft as a men's jacket, and revealed a little male majesty. Since then, Armani, like French fashion masters Paolo Pollet and coco chanel, has made an unprecedented bold subversion of women's style, thus making Armani fashion the favorite of senior professional women.
1980, the exquisite "power suit" tailored for Armani men and women came out and became a symbol of the era of international economic prosperity. This design is inspired by Hollywood in the golden age and is characterized by wide shoulders and large lapels. 1980, richard gere starred in american gigolo, wearing a full set of Armani "power suit". The film was very successful, and the Armani brand left a deep impression on many viewers.
In 1980s, Armani began to expand his sub-brands. In addition to Giorgio Armani, who represents high fashion, he also introduced the ready-to-wear brand Emporio Armani, the women's brand mani, casual Armani jeans and relaxed and lively. In addition, there are ski suits, golf suits and so on. Giorgio armani brand formal clothes are marked with white characters on a black background, while clothes suitable for general occasions are marked with black characters on a white background. As for the deputy brand clothing, it is mostly marked by the eagle.
The fabrics of giorgio armani brand clothes are quite expensive. In order to meet the public's demand for brands, the fabrics used in lower-priced sub-brand clothing are mostly synthetic fibers with the latest technology, which is difficult for outsiders to imitate.
Armani has always been a master of combining artistic creativity with commercial operation. His clothing profit is the highest in the industry. Although he has developed a large number of new product lines, his brand has never fallen in price. Today, Armani's business has spread all over 100 countries and regions. Besides clothing, its products include ties, glasses, scarves, leather goods, shoes and perfume. Like clothing, these accessories emphasize exquisite texture and simple lines, revealing Armani-style "leisure elegance".
This enterprise brand ranks 4th10 in the top 500 world brands compiled by the World Brand Lab in 2006.